Education

Are You Really Innovating Today?

About this product:

SEMA-member companies have continually appealed to consumers through the creation of new and interesting products—and not just to stay competitive within our own marketplace. Today more than ever, our members also vie for discretionary dollars against a host of different practical, entertainment and recreational uses. The success of your business depends not just on innovative products but on innovation in all aspects of business.

What does your business-wide innovation look like today? SEMA recently sponsored an educational seminar dubbed rather generically “Profit 101.” Behind that title was a workshop on tapping into the diverse knowledge and experience of company employees—everyone from marketing to engineering to financial—in order to generate innovative and profitable ideas for your business. Different individuals with different job functions bring a diversity of opinion, and one person’s spark can ignite a fire of productive dialog. 

SEMA Members may get this content for free!

Regular Price:

$0.00

Increase Your Pay-Per-Click ROI: Mastering the Conversion Trinity

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Thursday, July 29, 2010; Presented by: Bryan Eisenberg

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Google's Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive session, you will learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing.

You'll learn how to increase your PPC advertising ROI by 3X while mastering:

  • The 7 most common PPC mistakes to avoid
  • 4 hot metrics you should be monitoring and including in your monthly reports
  • A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
  • The simple technique that will make you stand out from your competitors

Join New York Times bestselling author Bryan Eisenberg in this fun, fast paced and informative webinar.

Download format in this product: Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Mentoring for Success: The System That Makes a Difference

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SEMA Businesswomen's Network (SBN) Thursday, July 15, 2010; Presented by: John Passante, Organizational Development Group, LLC

High-potential employees can become high-performance assets. All it takes is active support, encouragement and feedback — a process known as mentoring. Learn how to unlock the talents of your employees in a free SEMA webinar to be held on Thursday, July 15, at 10:00 a.m. Pacific time. “Mentoring for Success” will be presented by Dr. John Passante, president and CEO of Organizational Development Group LLC and president of Brenton Productions Inc. Dr. Passante espouses a system anchored in mutual trust, goal setting, motivation and focus combined with accelerated learning for life and career planning.

Successful organizations ensure that the professional development of their employees is foremost in their strategic planning. Mentoring provides support, understanding and the development of skills. It can unlock the employee’s own capacity for growth and fulfillment, providing inspiration, motivation and vitality. Use this new webinar to build better employees, better people and a better organization.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Fine Tuning Your China IPR Strategy: Know Before You Go

About this product:

Thursday, July 8, 2010; Presented by: Merritt Blakeslee, Blakeslee Law Firm and Wade Kawasaki, Exports International

Do you have a comprehensive strategy in place to protect your intellectual property rights (“IPR”)?  While most SEMA members have an HR strategy and marketing strategy, far fewer have as detailed a plan to protect their patents, trademarks, domain names, and copyrighted materials (like website content and product instructions) from infringement.  Join IPR guru Merritt R. Blakeslee of the Blakeslee Law Firm and Wade Kawasaki, President of Exports International and longtime SEMA member on July 8 to learn about best practices in protecting your intellectual property assets and insight into how SEMA members have helped to mitigate the risks of intellectual property theft. 

The webinar is designed especially for SEMA members preparing to head to China in September to explore the sales potential for their products in the world’s fastest growing market, although other SEMA members would benefit from participating as well.  Brand-aware [or brand-conscious] consumers in China are increasingly clamoring for SEMA member products, and a group of leading SEMA member companies is heading to China to participate in one-on-one pre-arranged meetings with Chinese distributors. 

This one-hour session will walk companies through a review of IPR protections that companies should take as they consider entering foreign markets, including, particularly, the Chinese market.  It will offer suggestions for protecting yourself during the distributor selection process.  Finally, it will discuss precautions that you should take once your products begin being sold in the Chinese market, including the protections available to you if you believe that your intellectual property rights are being violated in the Chinese market.  Like all property, intellectual property can be stolen or lost through inattention--so make sure to shore up your IPR strategy now to protect yourself from problems later!

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Produce the Perfect Product Launch

About this product:

Thursday, July 1, 2010; Presented by: Tom Marx, The Marx Group

In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals. Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: Planning, Product, Pricing, Placement, Promotion and Participation.

Learn proven methods to leverage your next product launch and benefit from improved sales and awareness. Tom Marx, president of The Marx Group, will teach you how to make your next launch pay immediate dividends. His full-service advertising agency specializes in business development, marketing strategy and communications support services to the automotive aftermarket, and he’ll cover top techniques that will include:

  • Timeline recommendations
  • Identifying the most effective marketing tools to leverage your brand or your product’s unique selling proposition
  • How to get buy-in from all stakeholders
  • Incorporating methods to engage customers for improved out-of-the gate sales performance and metrics

Marx is an active member of SEMA and is the past president of the Automotive Communications Council. He writes two monthly eNewsletters that provide marketing, business management and merger and acquisition insights and strategies, and his comprehensive experience in lead generation, direct mail, public relations, marketing and advertising can help you achieve breakthrough results.   

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

A View From the Street: Hot Products for 2010

About this product:

November 3, 2009 - 1:00 p.m. - 2:00 p.m.
Presented by:

  • Famous Rhodes, eBay Motors      
  • Bryan Murphy, WHI       
  • David Berg, Activant    
  • Davang Shah, Google     
  • Robert Einaudi, CarDomain       
  • BJ Britwell, Armory Marketing

Track: Online Marketing, Sponsored by eBay

Learn what's selling! Industry experts discuss the top 10 products for 2010. Attendees will be provided with a comprehensive summary on the state of specialty-equipment online buyers and sellers. This seminar offers a clear understanding of the essential products retailers won’t want to start the New Year without. 

Download format in this product: MPEG Layer 3 Audio (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$9.95

10 Search-Engine Tips That Will Increase Your Online Business Now

About this product:

Thursday, June 17, 2010; Presented by: Matt Bailey, SiteLogic Marketing

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

Search-engine expert Matt Bailey will offer webinar participants concrete methods for increasing website traffic. Baily, the founder and president of SiteLogic Online Marketing and author of the soon-to-be-released book Internet Marketing: An Hour a Day, will cover:

  • The critical on-page factors essential for rankings
  • Techniques that gain valuable links
  • Winning keywords that draw qualified traffic
  • How to make your analytics fun…and much more!
Drawing on over a decade of experience in the Internet marketing industry, Baily excels at combining promotion with programming to help companies create comprehensive strategies for improving their web presence and converting visits to sales. He is known for his entertaining speaking style and ability to make technical topics both understandable and practical.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Select and Prepare For a Web Designer

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Thursday, June 3, 2010; Presented by: Luanne Brown, President and CEO of eTool Developers

Your website is the face of your company for millions of Internet users, so design and functionality can make or break your web enterprise. A knowledgeable web designer can help lead customers to your site and make it easy for them to find your products. Learn how to choose the ideal team.

Industry expert Luanne Brown provides a roadmap that can guide you to the right designer through understanding the products and services available. The session focuses on selecting the right team to help build the ultimate website program for your company, emphasizing experience, budget and expertise in using aftermarket-critical ACES and PIES data.

Luanne Brown is president and CEO of eTool Developers, an Internet marketing company that provides website development, eCommerce and learning-centered online tools to the automotive aftermarket. Brown is a member of the SEMA Board of Directors and is an active member of the Light Truck Accessory Alliance, the Performance Warehouse Association and the Automotive Aftermarket Industry Association. She was honored with the 2007 Athena Award from the SEMA Businesswomen’s Network.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$19.95

Calculate the Value of Your Company: Value Realization Strategies

About this product:

Thursday, May 20, 2010; Presented by: Bob Kinsella, President, Kinsella Group; Karl Johnson, Jr., Senior Vice President Business Development, Kinsella Group

Do you really know what your business is worth? Do you know how to maximize the value of your business in a changing economic environment? Whether you plan to sell, strategically buy, or just want to understand your capitalization options, a new SEMA webinar entitled “Calculate the Value of Your Company: Value Realization Strategies” will teach you how to assess your company’s worth. Bob Kinsella and Karl Johnson of  Kinsella Group will provide an overview of automotive aftermarket trends and the ways in which value is measured, and then they’ll teach you how to attract capital investment for acquisitions, consolidation, recapitalization and more.

Bob Kinsella, Kinsella Group founder and president, has more than 30 years of experience in acquisitions, business sales, capital sourcing and turnaround management consulting. He has been a CEO for five different companies and has served on multiple boards of directors. Kinsella is an expert at mergers and acquisitions and has also developed an extensive network of clients and business opportunities in China.

Karl  Johnson., senior vice president of business development for Kinsella Group, has more than 30 years of experience in commercial and investment banking, executive management and small business ownership. He has an extensive background in the automotive, technology, consumer products, aerospace and general industrial sectors.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$19.95

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