Education

Getting Your Data House in Order, Part III: Application Data Standards - “Fit Happens” - Data 301

About this product:

November 1, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Gigi Ho, Digital Performance
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog ever application that their parts fit.  This seminar will help manufacturers understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data.  This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.  Additionally, the new SEMA BTC ACES flat file will be reviewed.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

Sales Strategy: Create Your Competitive Advantage

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Thursday, December 9, 2010; Presented by: Chuck Udell, Essential Action Design Group

Chuck Udell, senior partner with the Essential Action Design Group, will present an enlightening session, “Sales Strategy: Creating Your Competitive Advantage” on Thursday, December 9. An industry veteran, Udell is the former president of University of the Aftermarket (of Northwood University), and was responsible for working with a team of key industry leaders to develop Leadership 2010, the University of the Aftermarket’s Executive Development Program. His webinar presentation will include:
  • How to differentiate your company, your products and your services
  • How to determine opportunities to add value to your customer’s business--the internal and external obstacles to this process and how to steer around them.
  • Implementing your competitive position to produce results and customer loyalty
  • How to insure financial return of expectations using best practices and case-based approaches to avoid the “no profit zone”
  • Discuss the “clarity of measurement”
An effective sales strategy is a powerful change tool that creates a competitive advantage, and delivers improved business results.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Getting Your Data House In Order: Application Data Standards

About this product:

Thursday, November 18, 2010; Presented by: Gigi Ho, Digital Performance

Industry studies show that most manufacturers have major “holes” in the application data for their parts, either because of errors in their fitment data, or gaps in vehicle coverage.

This seminar will:

  • Help those who depend on electronic catalogs to match parts to specific vehicles or engines to understand how to use the industry application standards and provide your customers with more accurate application data.
  • Explain the differences between AAIA Legacy and ACES data standards.
  • Give you tools to help you get started in using ACES in your catalog.
  • Gigi Ho, founder of Digital Performance Inc., has been dedicated to the growth and development of the automotive aftermarket for years. Focusing on data standardization tools for the industry with SPEEDcat cataloging software; and connecting buyers and sellers via the widely syndicated parts comparison shopping engine, StreetPerformance.com, gives her a unique perspective on the future of the marketplace.

This webinar is Powered by the Business Technology Committee (BTC).

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Successful Negotiations: Understanding Competitive and Collaborative Tactics

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Thursday, October 7, 2010; Presented by: Dr. Frank Morgan

Negotiating is a critical business skill. Proficiency at negotiations can be developed by anyone for use in every type of sale, including products, ideas and even selling oneself for a better job, salary or benefits. Now you can learn the keys to successful negotiating in a revealing new SEMA webinar.

Frank Morgan, Ph.D. and president of Morgan Associates, is an expert at how to negotiate. He was the global director of executive development and leadership with global responsibility for talent management and leadership development for Dow Chemical Company and was professor of management and director of executive programs at the University of North Carolina at Chapel Hill. He has more than 20 years of business experience in human resources and line management and is currently a faculty member for Leadership 2.0 at the University of the Aftermarket, Northwood University.

This webinar is Powered by the SEMA Young Executives Network. Remember: SEMA webinar archive downloads are free to SEMA members and only $19.99 for non-members.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.99

5 Tips to Improve Your Website Now

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Thursday, September 30, 2010; Presented by: Craig Cervenka, PowerSports Network

Your website is the “online face” of your company. Customers and potential customers visit your site daily. Are they finding the information they need? How is your site performing and what can you do right now to make improvements?

Craig Cervenka brings over 20 years of automotive, information systems, publishing and power sports dealer online marketing systems experience. As one of the first members of PowerSports Network over 10 years ago, Craig serves dealers, distributors and OEMs by helping with online systems and best practices. Craig’s passion as an enthusiast coupled with his motorcycle and automotive retail experience gives him an intimate perspective of businesses’ requirements and challenges. He will also be a featured speaker at the Powersports Dealer Update Workshops taking place Nov. 1-2, during the SEMA Show in Las Vegas.

Join Cervenka as he reviews several webinar participants’ websites to do a snapshot composite analysis and identify what they’re doing right, as well as what can be improved. Additionally, he will share 5 things you can do now to improve your website performance.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Connect with Customers on Blogs: What You Need to Know

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Thursday, September 9, 2010; Presented by: Rick Calvert, BlogWorld Expo

Blogs have revolutionized commerce. Blogs – web logs – allow companies to directly address current customers while also developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.

Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar titled “Connect with Customers on Blogs: What You Need to Know” on September 9. A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:
  • User-Generated Content
  • Commenting On Blogs
  • Reaching Out to Bloggers and Social Influencers
  • Starting Your Own Blog
  • Evolving Your Strategy As You Learn
  • Return on investment

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.99

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools

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Thursday, September 02, 2010; Presented by: Chuck Schwartz, Convexx and Shelly Purcell, Exhibitor Invites

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers PRIOR TO an event will have a more successful show. Don't just wait for buyers to find you. Connect with them now.

The SEMA Show has FREE tools and resources available to exhibiting companies to maximize exposure and connect with buyers. This session will highlight the following FREE exhibitor tools:

  • Exhibitor invitations (to buyers)
  • Listing in official online SEMA Show Directory and printed SEMA Show Directory and Pocket Guide
  • Display your product in the New Products Showcase
  • Distribution of your press releases/kits at the SEMA Show Media Center
  • Scheduled press conferences
  • And more...

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Exhibitor Profile: American Eagle Wheel Corp.

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A Conversation With Margo Furcolow

American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the 2009 SEMA Show. SEMA News spent some time with AEWC President Margo Furcolow at the company’s facility in Chino, California. Ms. Furcolow discussed the company’s experience as a first-time exhibitor and offered advice for other first-timers.

SEMA Members may get this content for free!

Regular Price:

$1.99

Powersports Dealer Training Preview

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Thursday, August 26, 2010; Presented by: Gart Sutton, Mike Brunken, Tony Gonzalez, Steve Dodds

Powersports dealers: Don’t miss the chance to receive unique high-level training from industry experts at the 2010 SEMA Show. Well-known powersports author and educator Gart Sutton, president of Gart Sutton & Associates Inc. (GSA), and his staff of highly skilled experts provide on-site dealer consulting and training services and develop training solutions for all of the major powersports manufacturers.

The webinar panelists will discuss the eight powersports dealer-specific education workshops to be conducted November 1-2 at the Renaissance Hotel in Las Vegas, including essential P&A, F&I, sales, service and dealership management topics. The workshops also include two industry keynote speaker lunches and an additional state-of-the-industry powersports panel discussion that dealers simply can’t afford to miss. The workshops are open to all powersports dealers.

Featured speakers for both the webinar and the workshops include 30-year powersports veteran Steve Jones, who develops training programs for many of the major OEMs and conducts in-dealership consulting and training; 20-group moderator, trainer and GSA on-site consultant Mike Brunken, who was one of the lead instructors of the Service Management Development Program; management development teacher Tony Gonzalez, who moderates the lion's share of 20 Clubs for GSA; and GSA trainer and on-site consultant Steve Dodds, who spent nearly 10 years working in F&I and has helped numerous multi-line and single-line dealers meet and exceed their goals. This webinar download is FREE.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Boost Profitability With Proper Product Data

About this product:

Thursday, August 12, 2010; Presented by: Scott O’Toole, RPM Data Services

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure. Scott O’Toole, principal and founder of RPM Data Services, is a 28-year veteran of the performance and OEM industry. In his revealing new SEMA webinar entitled “Boost Profitability With Proper Product Data,” O’Toole will explain in easy-to-understand language how using the standardized product format (PIES) will help your company sell more parts.

Topics include:

  • Essential product information
  • Crucial quality and accuracy
  • Bad information that causes big problems
  • How to populate and share data
  • Benefits of using proper data
O’Toole is a well-known industry author and speaker, and his company is a leader in the field of product data solutions, concentrating on high-performance and racing aftermarket parts distribution.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

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