Education

Webinar: 10 Ways to Better Product Development -The SEMA Garage Industry Innovations Center

About this product:

Thursday, March 13, 2014; Mike Spagnola, Vice President, OEM and Product Development Programs

Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs shares tools for improving the product development process from concept to prototype in this webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.

The SEMA Garage Industry Innovations Center assists companies in each stage of the product design and creation process. Outfitted with nearly $2 million in equipment, the SEMA Garage serves as a research facility complete with a tech transfer program, custom scanning services, 3D printing and measuring sessions, allowing member companies to accurately model production parts. Those parts can then be installed in the garage, tested for EPA and CARB compliance and promoted using the on-site media center. All these benefits are available to SEMA members for a fraction of the current market price for comparable services. Learn how to gain the most from these resources!

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: So, You Want to Be in Pictures? A Guide to Product Placement in Film

About this product:

Thursday, February 20, 2014; Mark McFann, Cast a Long Shadow 

So You Want to be in Pictures will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar is a must attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for your business. 

Learning Objectives:

  1. Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
  2. Learn the tactics needed to leverage your company so that you maximize impact and exposure.

Speaker Bio:
Mr. McFann was VP of Sales & Marketing and an owner of Royal Purple from 2002 -2012. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films including Salt, Real Steel, Safe Haven,  A Good Day to Die Hard as well as the upcoming films Need for Speed, Transformers 4 and many others.  Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.    

Please note: The sample promotional videos that were presented during the ‘live’ webinar, will not display in the webinar video recording. Please download and view the additional videos to supplement the recorded presentation.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Learn 10 New Ways to Better Your Product Development Process

Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs will share tools for improving the product development process from concept to prototype at the March 13 webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.

Webinar: Fuel Your Sales with Better Product Data - An Introduction to the SEMA Data Co-op

Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!

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