Education

Webinar: Exhibitor Series: Are You Prepared for the SEMA Show? Webinar for First-Timers (and Veterans)

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Wednesday, August 20, 2014; Tom Gattuso, SEMA Trade Shows Director

Exhibiting at the SEMA Show takes preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. from the experts! Discover the most efficient way to prepare for the 2014 SEMA Show and manage your booth space. Show Director Tom Gattuso, will present a comprehensive webinar that will guide exhibitors through everything from basic set-up to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection. This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

About Tom Gattuso:
In addition to being an all-around nice guy, Tom Gattuso is SEMA's Trade Shows Director with more than 18 years of experience producing automotive events. He currently serves on the board of the Southwest Chapter of the International Association of Exhibitions.

Please note: The promotional videos presented during the webinar will not display in the video recording. Please view the SEMA Cruise video on YouTube to supplement the recorded presentation.

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SEMA Members may get this content for free!

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Webinar: Getting Media Coverage at the SEMA Show

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Thursday, June 12, 2014; Larry Edsall, Freelance Contributor

Veteran reporter Larry Edsall offers tips on how to effectively work with media. As a freelance contributor to automotive and lifestyle publications, including the Detroit News’ “Drive” section and the New York Times’ “Wheels” section, Edsall will outline how he makes his plans for the SEMA Show, explain what catches his eyes, and offer real-life examples of things that exhibitors should and shouldn’t do. Participants will learn how to make their products stand out from the crowd and increase the odds of having a reporter include it in their coverage. Whether you’re seeking to be included in national newspapers, automotive magazines or online blogs, this webinar will provide you with valuable insight and tips to help you develop a strong and effective year-long media program.

About Larry Edsall:
Larry Edsall was snatched away from a career as the sports editor of a daily newspaper in Michigan to become the motorsports editor at AutoWeek magazine, where he spent most of a dozen years as the managing editor. He left Detroit for Phoenix in 1999 to help modernize one automotive website and then launched another, iZoom.com. He is a freelance contributor to automotive and lifestyle publications, writes regularly for the Detroit News “Drive” section, contributes to the New York Times “Wheels,” and is part of the adjunct faculty at the journalism school at Arizona State University. He resides in Phoenix, Arizona.

Download files in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

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