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Google Series: Understanding Your Customers

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Thursday, September 1, 2011; Presented by: Linda Boudiab, Google

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. These two tools can help you understand when and how your users find information about you on Google. We'll talk about ways you can understand regional and global interest in your particular segment of the automotive aftermarket. We'll also show you how to monitor online trends----to keep you informed of web interest for your business or products.

As a valuable leader on Google's Account Acceleration Program (AAP) team Linda Boudiab helps Automotive advertisers develop digital marketing strategies across platforms to connect with consumers. In her previous role as Analysis Manager for the Automotive & Entertainment Verticals, Linda developed data insights including query trends, search benchmarks and growth opportunities across both industries. 

Download this webinar to explore best practices for using Google Insights for Search and Global Market Finder.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Council Professional Training: Roberts Rules of Order

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Wednesday, August 24, 2011. Presented by James Stewart, “Mr. Parliamentarian”.

This session is a brief overview of Parliamentary Procedure and its use and applications. By establishing some basic procedures, teleconferences and meetings will operate more efficiently and make the best use of that time.

Download formats in this product: PDF, WMV, MP3. 

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Understanding Your Customers

View Course Course Description
play video download pdf Title: Google Series: Understanding Your Customers
Presenter: Linda Boudiab, Google
Date: SEMA Webinar, September 1, 2011
Duration: 45 minutes

Exhibitor Series Part 2 - The Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show

About this product:

Presenting two NEW webinars especially for SEMA Show exhibitors. This is Part 2 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show. But where do you start? This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time! 

For instance, did you know you should always build your booth before you get to the Show? Take pictures of it and video. Leave it up for a few days and ask people not in your company if they would stop at this booth. We’ll give more information on the webinar. 

Need tips for the staff working the booth? This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

Download files in this product: PDF, WMV, MP3 

SEMA Members may get this content for free!

Regular Price:

$0.00

Exhibitor Series Part 2: Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show

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play video download pdf Title: Exhibitor Series Part 2: Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show
Presenter: Jennifer Carr, CEM, ConvExx
Date: SEMA Show Webinar, August 30, 2011
Duration: 1 hour

Exhibitor Series Part 2: Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show

View Course Course Description
play video download pdf Title: Exhibitor Series Part 2: Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show
Presenter: Jennifer Carr, CEM, ConvExx
Date: SEMA Show Webinar, August 30, 2011
Duration: 1 hour

SEMA Council Professional Training: Roberts Rules of Order

View Course Course Description
play video download pdf Title: SEMA Council Professional Training: Roberts Rules of Order
Presenter: James Stewart, “Mr. Parliamentarian”
Date: SEMA Webinar, August 24, 2011
Duration: 1 hour

Exhibitor Series Part 1 - Ready, Set, Go! Ready Your Staff, Set Your Booth, Go to the Show!

About this product:

Presenting two NEW webinars especially for SEMA Show exhibitors. This will be Part 1 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show.  But where do you start?  This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time!  

For instance, did you know you should always build your booth before you get to the Show?  Take pictures of it and video.  Leave it up for a few days and ask people not in your company if they would stop at this booth.  We’ll give more information on the webinar. 

Need tips for the staff working the booth?  This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

Download files in this product: WMV, PDF 

SEMA Members may get this content for free!

Regular Price:

$0.00

Exhibitor Series Part 1: Ready Your Staff, Set Your Booth, Go to the Show!

View Course Course Description
play video download pdf Title: Exhibitor Series Part 1: Ready Your Staff, Set Your Booth, Go to the Show!
Presenter: Chuck Schwartz, CEM, ConvExx
Date: SEMA Show Webinar, August 23, 2011
Duration: 1 hour
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