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Direct Mail Strategies: How to Profit with Lumpy Mail

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play video download pdf Title: Direct Mail Strategies: How to Profit with Lumpy Mail
Presenter: Jon Goldman, Brand Launcher
Date: SEMA Webinar, November 17, 2011
Duration: 1 hour

How to Get Your Direct Mail Read, Not Trashed

About this product:

Thursday, November 17, 2011; Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

  • The 3 R's of direct marketing
  • The 2 things you need to get high response rates, and 
  • The single most important word you should use in your marketing to get prospects to jump at your offer.    

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!

Download files in this product: WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

2012 ARMO Education Day

Date: 
Mar 24 2012 8:00am - 6:30pm
Timezone: 
EST
Facility: 
Lucas Oil Stadium
City: 
Indianapolis
State: 
Indiana
More than 4,000 attendees will be descending upon the Hotrod & Restoration Trade Show for the sold-out HRIA Educational Workshop Program, held on Thursday, March 22, 2012, from 8:00 a.m.–6:30 p.m.
More than 4,000 attendees will be descending upon the Hotrod & Restoration Trade Show for the sold-out HRIA Educational Workshop Program, held on Thursday, March 22, 2012, from 8:00 a.m.–6:30 p.m.

Participants will be presented with a full day of workshops and networking opportunities. There will be 40 manufacturers at the event to discuss their products and share their sales strategies. For a full schedule of available workshops, visit www.hotrodshow.com.

Online Marketing Essentials

Course Description
Title: Online Marketing Essentials
Presented by: Hallie Janssen, Anvil Media, Inc.
Date: October 15, 2011
Duration: 108 Minutes

Click here to Enroll as an SEI eLearner to access this course, plus other great educational content.

The No B.S. Guide to ROI and Social Media

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play video download pdf Title: The No B.S. Guide to ROI and Social Media
Presenter: Jason Falls
Date: SEMA Webinar, October 13, 2011
Duration: 1 hour
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