Email Marketing 301

About this product:

Thursday, December 08, 2011; Presented by: Grant Johnson, ClickMail Marketing, Inc.

You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools? Join the SEMA Education Institute (SEI) and presenter Grant Johnson, ClickMail Marketing, for Email Marketing 301. This session will present advanced email tactics and strategies including:

  • Leveraging dynamic content for greater relevance
  • Integration with web sites, CRM and web analytics tools
  • Multi-channel integration
NOTE: Email Marketing 301 is the third and final installment in SEI's Email Marketing webinar series. Email Marketing 101 and Email Marketing 201 are available in the SEI eLearning Center.

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SEMA Members may get this content for free!

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MPMC Business Guidelines Manual

Track Description
Title: MPMC Business Guidelines Manual
Presented by: MPMC

Previously available only in hard copy, MPMC members may now reference and download the MPMC Business Guidelines Manual right here, on SEI.

Written, produced and designed specifically for performance product manufacturers, the MPMC Business Guidelines Manual addresses the many challenges such companies face. Definitions, resources, options and examples also are included in the various sections of the manual. Each section is written in simple details, making it quick and easy to read. Sample documents and verbiage are also included, to help members decide which practices will be best for their individual businesses.

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How to Get Your Direct Mail Read, Not Trashed

About this product:

Thursday, November 17, 2011; Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

  • The 3 R's of direct marketing
  • The 2 things you need to get high response rates, and 
  • The single most important word you should use in your marketing to get prospects to jump at your offer.    

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!

Download files in this product: WMV, PDF

SEMA Members may get this content for free!

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