Education

How to Get Your Direct Mail Read, Not Trashed

About this product:

Thursday, November 17, 2011; Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

  • The 3 R's of direct marketing
  • The 2 things you need to get high response rates, and 
  • The single most important word you should use in your marketing to get prospects to jump at your offer.    

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!

Download files in this product: WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

The No B.S. Guide to ROI and Social Media

About this product:

Thursday, October 13, 2011; Presented by: Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure what social media can do. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this FREE informative webinar, Thursday, Oct. 13, at 10:00 a.m. Pacific. Jason will take you through what returns you can get out of social media marketing ... and there's more there than you think!

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Download files in this product: WMV, MP3, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

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