Dealer Day

Don't Miss the PRO Experience at the SEMA Show

The Professional Restylers Organization’s (PRO) booth will be a hub of activity during the 2011 SEMA Show.
Located in the North Hall, PRO Booth #12461 will feature live wrapping,
window film, graphics and paint-protection demonstrations that will
occur daily, Tuesday through Friday, at 10:00 a.m., 1:00 p.m. and 3:00
p.m. With the support of such industry-leading companies as American
Tire Distributors, 3M, Eagle Enterprises, Llumar, Nitto Tires,
Restylers’ Choice, Starshield Armor and Universal Products, SEMA’s own
Plain-Jane Ford Transit Connect will be transformed into a rolling
billboard promoting SEMA's councils and committees.

Learn How to Use Local Restylers Effectively

For many franchised dealers, the prospect of operating an accessory
program can appear to be a daunting and challenging undertaking.
Concerns over liability, resources, fluctuating trends, inflated costs
and obsolete inventory creates a level of uncertainty that can thwart a
proven revenue stream. In many instances, a dealer will dabble in
accessories by equipping a stock vehicle from time to time or by
responding to a customer’s request to personalize their car or truck.
This approach yields mixed results and may be perceived as “more of a
hassle than it’s worth.”

7 Simple Steps to Running a Successful Accessory Business

For those in the industry, it is no secret that accessories help sell
cars, increase the bottom line and create a distinctive product for auto
dealers. And while many new- and used-vehicle dealers understand the
power of accessorization, others have questions about how to incorporate
accessory sales effectively. SEMA Show Dealer Day, to be held November 2, from 8:00 a.m.–1:00 p.m. at the Las Vegas
Convention Center in room N109, will take a deep dive into the specifics
of how to successfully integrate accessories into your dealership.

Dealer Day—Learn How to Successfully Integrate Accessory Programs

A recent study on vehicle accessorization
by the automotive marketing research and consultancy firm AutoPacific
confirmed that accessories influence more than one million vehicle sales
each year. And while many new- and used-vehicle dealers understand the
power of accessorization, others have questions about how to incorporate
accessory sales effectively, providing not only an added impetus for
vehicle shoppers to make purchases but also adding to the dealership’s
bottom line through a supporting profit channel. 

Publications Help Auto Dealers Succeed

It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

Optimize Your Accessories Program at 2010 SEMA Show Dealer Day

Dealerships continue to face many challenges and are constantly
reassessing how and where they allocate their budgets. The existing
landscape confronting dealers requires, more than ever, stringent
expense control, profit optimization, and product diversification.
Integrating a fully operational accessory program can go a long way in
addressing these vital areas.

NADA Co-Sponsors Third Annual Dealer Day at the 2010 SEMA Show

The National Automobile Dealers Association (NADA) will co-sponsor the
third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from
8:00 a.m.–1:00 p.m. The Dealer Day Conference features an
information-packed agenda designed to provide auto dealers with the
feedback, tools and resources they need to expand or build accessory
operations to benefit their business operations across the board.

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