Customer Service

8 Ways to Deal With Bad Online Reviews

While negative online reviews can be completely unsubstantiated, businesses must face a hard truth: The Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs-down from a customer—or a series of customers—can stay on the web forever and consequently erode profits forever.

Indeed, according to a Harvard study released in 2011, a simple one-star ratings increase of Seattle restaurants on Yelp spiked a...

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