Consumer Demand Index

Consumer Demand Index for Performance Products and Accessories (CDI) - Feb 2011

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The February 2011 report is based on 915 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an increase from 29 to 33 this month. 

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Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - Jan 2011

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The January 2011 report is based on 917 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a decrease from 33 in December to 29 this month. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - Dec 2010

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The December 2010 report is based on 895 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an increase from 31 in November to 33 this month. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index Reaches Highest Level Since July 2009

With just a few days left before the start of the 2010 SEMA Show in Las Vegas, the October Consumer Demand Index Report has been released with some great news. Recovering from a recent 12-point decline experienced in August, the index jumped 26 points to 57 for October. This is the highest level the index has seen since July 2009, when the index also reached 57. The following chart shows the overall index, in blue, as well as the three-month moving averages, in red.

Consumer Demand Index for Performance Products and Accessories (CDI) - Oct 2010

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2010 report is based on 923 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an increase from 30 in September to 57 this month. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - Sept 2010

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2010 report is based on 914 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a twelve-point decrease, dropping to 30. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - August 2010

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The August 2010 report is based on 837 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a twelve-point decrease from July 2010, dropping from 42 to 30.  The index has reached its lowest point in the last twleve consecutive months.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - July 2010

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The July 2010 report is based on 852 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an eight-point increase from June 2010, reaching a value of 42.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - June 2010

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The May 2010 report is based on 912 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an six-point decrease from May 2010, dropping from 40 to 34.

SEMA Members may get this content for free!

Regular Price:

$49.95

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