China

List of Auto Parts Targeting to Enter the Chinese Specialty Equipment Market

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Vehicle customization has been growing rapidly in China, industry insiders estimate the Chinese specialty-equipment market is at approximately $12.5-$15 Billion USD. With 1.3 Billion in its population, vehicle sales reaching 93% of the U.S. passenger vehicle sales, according to data provided by JD Power & CAAM in January of 2009. SEMA has developed a new list of trade leads available to SEMA members online at www.sema.org/international. The Chinese government has begun to legalize specialty products for use in China. This is an initial list of approved products.

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The Specialty Equipment Aftermarket in China

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The Specialty Equipment Aftermarket in China, SEMA International From all the news out of China, it’s no wonder that specialty equipment companies are arriving at the conclusion that the Chinese specialty market is booming and sales are readily available to all who enter. Consulting firms, car companies and the press are all reporting on the rapidly expanding overall automotive market. Everyone is reading the reports that spell out the rush by the car manufacturers to sell into China. In fact, global automakers are bringing in such a flurry of new products for the expanding market that Chinese consumers are presented with a mind-boggling 200 models from which to choose—more choices than those that are available to U.S. car buyers.

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China Media Editorial Contacts

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To assist our members in identifying the key media contacts in China, SEMA has compiled a list of top media editorial contacts in China. Media database is available online for members at www.sema.org/international. For more information on the SEMA report on the Chinese Specialty equipment Market contact Yvonne Wang.

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SEMA Programs for Global Enterprises

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As the global economy changes, many SEMA-member businesses are taking advantage of new business opportunities. To help its member companies discover the most viable regions for growth, SEMA has developed a system of international programs that provide the groundwork for global expansion. SEMA works with organizations all over the world to promote automotive specialty-equipment businesses using everything from market reports and news releases to vehicle databases and networking.

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Customizing in China

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The specialty-equipment aftermarket in China is booming. Although it is still relatively small in comparison to its 1.3 billion population, the market is showing encouraging signs of growth as consumers become more familiar with the concepts of customization, have the disposable income to afford it and are finally able to legally customize their vehicles, thanks to legislation recently enacted by the Chinese government. The market is already at an estimated $12 – $15 billion, and market insiders expect to see substantial growth in the upcoming years.

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Doing Business in China: What You Need to Know Before You Go

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Conrad Wong is the intellectual property rights (IPR) officer in the U.S. Embassy in China and represents the United States Patent and Trademark Office (PTO; www.uspto.gov) with the United States Consulate General in Guangzhou. We talked with him recently when he met with a delegation of SEMA executives visiting China to identify opportunities as well as challenges for association members seeking to sell into this large market of more than 1.3 billion people. Wong has 15 years of experience in intellectual property matters and is a car enthusiast.

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