China

China Business Development Program

SEMA Garage International Measuring SessionTwenty-one SEMA-member companies recently traveled to Shanghai, China, for the 2015 SEMA China Business Development Program, which included meetings with U.S. government officials in the area, tours of customizing shops, including a new shop that focuses on upgrading and distributing parts solely for Mustangs, Corvettes and other U.S. late-model musclecars, exhibiting in the SEMA section at the sold-out China Auto Salon (CAS) and, for the first time, participating in a measuring session featuring the winning vehicles in a SEMA-conducted survey of top customized vehicles in China that are not available in the United States.

Top Selling Vehicles Asia Selected Countries 2002-2015 2015

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Included in this report: China, Indonesia, Japan, Malaysia, South Korea, and Thailand

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Rough Chinese Terrain Creates Market for U.S. Specialty Products

A growing number of Chinese are looking to explore their country’s rougher regions by going off-road, and Jeep sales in China are surging. But China’s terrain is apparently rougher than that found in the United States—or perhaps Chinese drivers are just more radical—because U.S.-built Jeeps are not durable enough for China, an engineer with Chrysler in China told SEMA. That could be an opportunity for SEMA members.

Two Weeks Left to Participate in Low-Cost Program to Explore Large Emerging Market

U.S. specialty-parts manufacturers have until June 15 to register online at www.sema.org/china
to participate in three days of one-on-one meetings with Chinese buyers
and networking events, as well as tour the China International Auto
parts Expo (CIAPE). Hotels, meals and an interpreter are included.

For more information, contact Linda Spencer at lindas@sema.org.

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