Business Technology

Building an Effective Catalog

About this product:

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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YouTube

While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

Next-Generation Customer Reviews

About this product:

With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form. Retailers that have already seen online reviews translate into healthy sales increases are rolling out next-generation versions of their sites faster than you can say “thumbs up.”

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I Can Dream Can’t I?

About this product:

Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

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