Business Technology

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Rogue Cloud Use

Vulnerability Awaiting PlunderRogue employees working with sensitive company data in public cloud services are regularly wreaking havoc at workplaces, triggering the loss of company secrets, the defacement of company websites and the loss of control over the cloud accounts to competitors and hackers.“Enterprise IT is rapidly losing control of corporate data,” said Andres Rodriguez, CEO of data-storage company Nasuni. “It’s a risky proposition that IT needs to be in front of and not behind.”

SEMA News—December 2013

INTERNET
By Joe Dysart

Silver Bullet

Manage All Social Media With a Single ToolCompanies looking for a single tool to manage their social-media presence across all networks can take heart: Dozens of all-in-one solutions are available that will make the most of a company’s presence on Facebook, Twitter, LinkedIn et al. Even better: Market-research firm Forrester conducted a rigorous study of la crème de la crème of these social-media dashboards and has come up with a list of what it considers “strong performers.”Essentially, Forrester has done all the advance shopping and legwork for you. So if you’re looking for a single tool that will handle virtually every aspect of your social-media needs, Forrester suggests you investigate the following...

SEMA News—December 2013

INTERNET
By Joe Dysart

App Use Vs. Web

A Marketing Opportunity BeckonsWith mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.” Essentially, mobile-device users are spending much more time with their apps than with the mobile web—in part because those apps often run much faster on smartphones and tablets than the mobile web does.

SEMA News—December 2013

INTERNET
By Joe Dysart

Trade Journal Case Studies

A Marketing Home Run, Research FindsBusiness-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of B2B buyers surveyed said that they relied on research and white papers presented by trade and professional organizations more than any other source when making purchasing decisions.

SEMA News—October 2013

INTERNET
By Joe Dysart

Trade Journal Case Studies

A Marketing Home Run, Research Finds

Sales Growth and the “Invisibility Factor”

About this product:

Why Your Product Data Matters

If you are a supplier in the $30 billion automotive specialty-equipment market, it is important to have a complete understanding of why standardized, well-distributed product data is critical to business growth. The bottom line is to sell more parts, right? Well, in this age of instant information and aggressive competition, it’s going to take more than “the way we’ve always done it” to succeed. Consumers are becoming more and more accustomed to having information at their fingertips, and the competition for their money is tougher than ever before with the myriad choices available.

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Product Data

About this product:

Fuel for the Retail Sales Machine

Think about the last time you wanted to make a significant purchase. Did you do any research, or did you just run down to the nearest store and pay whatever price they were asking for the item?

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Regular Price:

$1.99

New Products

About this product:

New Products introduced by:

- Eddie Motorsports
- Backbone Industries
- UnderCover
- Spectre Performance
- Edge Products

...and other SEMA member manufacturers.

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Regular Price:

$1.99

Boosting Profit Through Standardized Parts Data

As the co-founder and current chairman of SEMA's Business Technology Committee (BTC), Bob Moore is also a tireless advocate for the use of standardized data and building a shared data system. He recently spent some time with SEMA News recently to discuss progress the association is making with respect to business technology.

Finding Profit in Clean Data

About this product:

As the co-founder and current chairman of SEMA’s Business Technology Committee (BTC), Bob Moore is also a tireless advocate for the use of standardized data and building a shared data system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the automotive specialty-equipment market.

SEMA Members may get this content for free!

Regular Price:

$1.99

Business Technology Strategies Every Company Should Explore

Business technology is in a constant state of evolution, and it can be a maddening chore to try to keep up. It seems that every innovation begets an even newer version only a few weeks later. In some cases, the latest gizmo is only a marginal improvement on what went before, but there are significant trends and tools that simply cannot be ignored.
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