Business Opportunities

A Conversation With the SEMA Chairman and the PWA President-Elect

About this product:

The Specialty Equipment Market Association(SEMA) was established in 1963. It serves the industry with market research, as a legislative watchdog, as an educational outlet and as an advocate for the opening of international markets. Its membership has grown to include more than 7,300 companies, including manufacturers, warehouse distributors (WDs), jobbers and retailers serving every automotive niche.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Education Institute

About this product:

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

SEMA Members may get this content for free!

Regular Price:

$1.99

Key Steps Leading to Global Success

About this product:

A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales. The Perry, Ohio-based firm sells to 27 countries around the world and has always been an internationally focused company, growing its international sales alongside its domestic sales since the very start of the firm 12 years ago.

SEMA Members may get this content for free!

Regular Price:

$1.99

Do You Really Have “Good” Product Data?

About this product:

Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

SEMA Members may get this content for free!

Regular Price:

$1.99

Restoration Market Update

About this product:

In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Measuring Sessions

About this product:

As automakers come out with more models specifically designed for personalization, attending measuring sessions is becoming ever more important for SEMA members. The sessions are an opportunity to get data and ideas for aftermarket products for new vehicles. They’re also a great place to make contacts that could result in future business.

SEMA Members may get this content for free!

Regular Price:

$1.99

I Can Dream Can’t I?

About this product:

Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

SEMA Members may get this content for free!

Regular Price:

$1.99

“We Really Want to Sell Your Products, But Your Data Won’t Let Us.”

About this product:

About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

SEMA Members may get this content for free!

Regular Price:

$1.99

Pages

Subscribe to Business Opportunities