Business Opportunities

ProPledge: Knocking Down Barriers and Opening New Channels

About this product:

Opportunity. Diversity. Confidence. Profits. Those are a few of the keys that lock in the continuing partnership between the automakers, the vehicle dealers and SEMA-member companies. Giving consumers the right vehicles with their preferred options is what each arm of the distribution chain strives for.

One huge chunk of that process is accessory-friendly vehicles—cars and trucks that are designed from the get-go to encourage owner personalization. A driver’s experience with a car or truck skyrockets when he or she can equip it to suit personal wants and needs. When that owner can buy the vehicle and select from a vast array of specialty-equipment accessories and have them professionally installed with complete confidence, another sales channel opens.

SEMA Members may get this content for free!

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$0.00

A Conversation With the SEMA Chairman and the PWA President-Elect

About this product:

The Specialty Equipment Market Association(SEMA) was established in 1963. It serves the industry with market research, as a legislative watchdog, as an educational outlet and as an advocate for the opening of international markets. Its membership has grown to include more than 7,300 companies, including manufacturers, warehouse distributors (WDs), jobbers and retailers serving every automotive niche.

SEMA Members may get this content for free!

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$1.99

SEMA Education Institute

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The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

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$1.99

Key Steps Leading to Global Success

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A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales. The Perry, Ohio-based firm sells to 27 countries around the world and has always been an internationally focused company, growing its international sales alongside its domestic sales since the very start of the firm 12 years ago.

SEMA Members may get this content for free!

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$1.99

Do You Really Have “Good” Product Data?

About this product:

Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

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$1.99

Restoration Market Update

About this product:

In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Measuring Sessions

About this product:

As automakers come out with more models specifically designed for personalization, attending measuring sessions is becoming ever more important for SEMA members. The sessions are an opportunity to get data and ideas for aftermarket products for new vehicles. They’re also a great place to make contacts that could result in future business.

SEMA Members may get this content for free!

Regular Price:

$1.99

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