Business Opportunities

2018 SEMA China Business Development Program

This is a great opportunity to meet with pre-vetted resellers ( distributors, retailers and installers) of specialty products in this market of 1.3 billion people. Muscle car mania is catching on in China with the Chevy Camaro joining the Ford Mustang as accessory-friendly vehicles recently being available through the official car dealer channel. Light trucks are best sellers in China with vehicle enthusiasts eager to buy Jeep Wranglers, and Ford Explorers.

Speed and Google

In a move that is raising eyebrows in the online marketing world, Google is intimating that companies with websites that download faster than those of competitors could soon be given preference in Google search-engine returns.

Building an Effective Catalog

About this product:

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

SEMA Members may get this content for free!

Regular Price:

$1.99

ProPledge: Knocking Down Barriers and Opening New Channels

About this product:

Opportunity. Diversity. Confidence. Profits. Those are a few of the keys that lock in the continuing partnership between the automakers, the vehicle dealers and SEMA-member companies. Giving consumers the right vehicles with their preferred options is what each arm of the distribution chain strives for.

One huge chunk of that process is accessory-friendly vehicles—cars and trucks that are designed from the get-go to encourage owner personalization. A driver’s experience with a car or truck skyrockets when he or she can equip it to suit personal wants and needs. When that owner can buy the vehicle and select from a vast array of specialty-equipment accessories and have them professionally installed with complete confidence, another sales channel opens.

SEMA Members may get this content for free!

Regular Price:

$0.00

The Changing Landscape of Mobile Electronics

About this product:

Other than powertrain components that have to coexist with vehicle on-board computers, mobile-electronics components can often be the most complex specialty-equipment accessories added to a vehicle. The key to success in this market is the ability to convince enthusiasts and consumers alike that they have to have these cool products on their vehicles.

SEMA Members may get this content for free!

Regular Price:

$1.99

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