Business Opportunities

SEMA’s Financial Benchmarking Program

About this product:

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.

The program provides business owners and managers information, such as: how their year-to-date sales compare with other specialty-equipment companies; how their shipping costs compare to those of other companies; and what other companies spend on advertising.

SEMA Members may get this content for free!

Regular Price:

$1.99

Trade Show Leads

About this product:

Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations. A trade show provides an opportunity for face-to-face consultations and hands-on demonstrations, delivering everything up to and including order agreements. Yet somewhere between 75% and 85% of the leads developed at trade shows are never followed up after the show. That’s a staggering waste of a significant investment.

SEMA Members may get this content for free!

Regular Price:

$1.99

Trendspotting

About this product:

In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media, including Twitter and Facebook, to broadcast their personal product and trend highlights of the Show.

SEMA Members may get this content for free!

Regular Price:

$1.99

Vehicle Connectivity

About this product:

Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience. And now electronics from outside the vehicle are resulting in a whole new wave of connectivity.

SEMA Members may get this content for free!

Regular Price:

$1.99

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