Business Opportunities

Rough Chinese Terrain Creates Market for U.S. Specialty Products

A growing number of Chinese are looking to explore their country’s rougher regions by going off-road, and Jeep sales in China are surging. But China’s terrain is apparently rougher than that found in the United States—or perhaps Chinese drivers are just more radical—because U.S.-built Jeeps are not durable enough for China, an engineer with Chrysler in China told SEMA. That could be an opportunity for SEMA members.

E-mail Marketing

About this product:

Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools. The researchers found that e-mail use was actually up among 45% of the 1,268 professionals and students over 18 who were interviewed for the study. And only a few—4%—said that their use of e-mail had decreased over the 12-month period included in the study.

“We see evidence every day that e-mail is still a key means of communication,” said Takeshi Numoto, a vice president at Microsoft, which commissioned the Market Tools report. 

SEMA Members may get this content for free!

Regular Price:

$1.99

Car Care Tech

About this product:

To paraphrase a well-worn Oldsmobile ad, today’s vehicles are not your father’s paint and trim. If you think modern consumers are left scratching their heads over how to maintain the appearance of their vehicles, imagine what the companies that formulate car care products go through.

“From the last century, all the way up through the last five to 10 years, finishes have changed dramatically,” said Mike Pennington, product expert for Meguiar’s, the century-old car care product company acquired by the 3M Corp. in 2008. “With all of today’s newer vibrant colors, pearls and metallics, the paints have actually gotten a lot more resilient from a longevity standpoint, so you really don’t see the paint oxidizing like you used to. The challenge now is the way a lot of clear coats really magnify defects.”

SEMA Members may get this content for free!

Regular Price:

$1.99

Pages

Subscribe to Business Opportunities