SEMA News recently had the chance to catch up with long-time manufacturer and ProPledge participant Check Corporation. We spoke with Brian Champa, the company’s national sales manager, to learn a little more about its products and about ProPledge program benefits the business has realized over the years.
As a SEMA member, your membership renewal statement includes a request for support for SEMA’s California Political Action Committee.
For the past 14 years, a coalition of lawmakers who support the specialty-equipment aftermarket and recognize our industry’s positive economic impact has been growing on Capitol Hill.
As the mid-term election year heats up, it is critical that SEMA’s Political Action Committee (PAC) be well-equipped to help elect lawmakers who understand the economic importance of our industry.
The laws and regulations that govern how SEMA members do business have an increased and growing impact on the way automotive specialty-equipment products are made, distributed and marketed.
Officials across the country are constantly working on legislative and regulatory proposals that have a direct impact on our industry and your customers.
The 2010 mid-term elections are around the corner, and at no time in recent history has Washington been so divided.
About this product:
A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.
About this product:
This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success. In coming issues, we will delve into topics ranging from digital and traditional marketing to employer/employee relations, from getting the most out of trade shows to exploring global distribution. In each case, we will point the way to overcoming what the American Productivity & Quality Center has identified as one of three major hurdles to developing Best Practices: lack of knowledge. And we hope to help in conquering the other two: lack of motivation and lack of skills.
SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail.