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You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

SEMA News—August 2015

SEMA DATA CO-OP

Restyling Market: Showing a Healthy Uptick

The restyling market traditionally consists of interior and exterior accessories and includes products used to personalize vehicles that are not clearly assigned to other automotive specialty-equipment market niches.

SEMA News—July 2015

BUSINESS

Are You Really “Too Busy” to Improve Your Business?

Believe it or not, one of the most common excuses for business people to put off change is to simply declare, “We’re too busy.” Too busy to hire more help, too busy to evaluate internal systems, too busy to change a simple process that will pay for itself many times over.If you are part of the “too busy” crowd, it’s time to stop and take a breath. Spend some time looking around the company, listen to feedback from the folks who are actually doing the work, then take some sort of positive step forward to implement bits of efficiency, no matter how small.
SEMA News—July 2015

SEMA DATA CO-OP

New Product Trends in the Wheel and Tire Industry

In the February 2013 issue of SEMA News, the latest trends and hottest products in the wheel and tire market will be on display.

Exhibitor Essentials

About this product:

Key Services and Suppliers for a Successful Trade-Show Booth

With the 2012 SEMA Show mere months away, smart exhibitors are already contemplating their booth spaces. They know that a booth’s branding, contents and arrangement all contribute massively to their ability to attract buyers, acquire new leads and have a successful Show. However, first-time exhibitors (and maybe a few returnees, as well) may be scratching their heads over booth essentials—the fixtures and services that can make or break their return on investment.

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Precision Tools

About this product:

There are basics to manufacturing that change little over time. To create marketable parts, manufacturers must mold, mill, drill, cut, weld and otherwise fabricate raw materials into something consumers find useful. The tools used to do these things are another matter altogether. It’s no secret that machine technologies are changing rapidly.

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Fast-Tracking Export Sales

An often-overlooked resource for SEMA members seeking new overseas markets for their products are export management companies (EMCs). A growing number of SEMA members are already selling their products directly overseas, many with great success. But an even larger number are not fully tapping their export potential.

SEMA News—March 2011

Using an Export Management Company

By Linda Spencer

When Disaster Strikes

About this product:

While most business people enjoy planning for success, preparing for disaster is equally crucial. Whether bracing to endure earthquakes, floods, hurricanes and tornadoes or man-made events, such as terrorism or other crimes, including physical and cyber attacks, every company should take steps to survive, recover and resume operations in the event of catastrophe.

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Spy Photos

2013 Ford Fusion, Lincoln MKZ, 2012 Chrysler 200, Ford Fiesta-Based CUV, Volkswagen’s New Midsize Sedan

SEMA News—February 2011

 

The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.

 

Shifting Gears - Hot Rod Market Update

About this product:

Each of us may have different definitions of what constitutes a “hot rod,” but we all know one when we see it. The classification can encompass anything from a ’27 T-bucket roadster to a current-model Mustang, from a ’67 Camaro to a ’92 pickup, from a four-door station wagon to an early-‘80s Malibu.

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