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Do You Really Have “Good” Product Data?

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Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

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Enter the Future: Change or Die

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“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.” While the current state of the specialty-equipment industry is not that grim, Claudian’s sentiments may be appropriate when it comes to business technology.

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I Can Dream Can’t I?

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Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

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“We Really Want to Sell Your Products, But Your Data Won’t Let Us.”

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About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

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Five Basic Data Rules You Must Follow Today

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The list contained in this article should be used as a very basic litmus test as to the usefulness of your electronic product information. Correcting or addressing all of these issues does not equal standards compliance, but it will serve to get you headed in the right direction and redirect your overall thinking and strategy.

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