SEMA, the Specialty Equipment Market Association, is now accepting nominations for its Hall of Fame.
The SEMA Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod &
Restoration Trade Show that will cover the basics and benefits of
standardized product information.
The Board of Directors of the Specialty Equipment Market
Association voted unanimously to approve funding for the creation of a
uniform, all-industry product information data pool.
Keeping with the theme of helping you do more with less, SEMA's Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information.
The sessions are geared toward manufacturers, distributors and anyone else involved in the aftermarket distribution chain, and each is chock full of suggestions on how to make your business work smarter.
A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has
good data. Data is simply information; good data is the appropriate
information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News.
Online catalogs, website orders, enthusiast blogs, search engines, product data standards—all important tools for ensuring your business survival. Learn why SEMA President and CEO Chris Kersting believes embracing new business technology is so crucial, and why it's one of SEMA's top initiatives.
About seven or eight months ago, a successful retail chain with a
20-year, 10-location brick-and-mortar history decided that it was time
it competed on the web with a full e-commerce solution.