Don't Lose Good Money to Bad Data—Seven SEMA Show Tech Talks to Help You Work Smarter


Keeping with the theme of helping you do more with less, SEMA's Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information.

The sessions are geared toward manufacturers, distributors and anyone else involved in the aftermarket distribution chain, and each is chock full of suggestions on how to make your business work smarter.

"Good" Product Data Makes Money—How to Clean Up Your Spreadsheets for Better Return

A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has
good data. Data is simply information; good data is the appropriate
information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News

SEMA President Chris Kersting: Online Tools and Product Data Standards Will Save Your Business

Online catalogs, website orders, enthusiast blogs, search engines, product data standards—all important tools for ensuring your business survival. Learn why SEMA President and CEO Chris Kersting believes embracing new business technology is so crucial, and why it's one of SEMA's top initiatives. 


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