SAN Challenge Offers Enthusiasts the Chance to Win a Trip for Two to the 2011 SEMA Show

Along with defending the
rights of hobbyists across the United States and Canada, the SAN is now making
dreams come true with a chance to attend the 2011 SEMA Show in Las Vegas. Known
as the SAN Challenge, SAN members will have the opportunity to compete for the
grand prize, two entry passes to the Show, lodging and airfare to Las Vegas for
this otherwise industry-only event.

New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

The Specialty
Equipment Market Association (SEMA), the authoritative source for research,
data, trends and market growth information for the specialty auto parts
industry, released the results of a new study entitled "Influence of
Accessories on New Vehicle Sales." Key findings are that accessories influence
more than 1 million new vehicle sales each year, help reinforce customer
satisfaction, and can substantially increase sales at the dealership
level.  In addition, the study shows that accessorization can influence
new car shoppers to choose vehicle platforms that are accessory-friendly, even
influencing those who do not actually accessorize their vehicle.


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