Now more than ever online video content is becoming a key element to every company’s marketing and communications strategy. YouTube alone gets more than 2 billion views a day. Whether your goal is to educate, entertain or market, video has growing implications for every company. But are you prepared to produce good quality video content that is representative of your company and your brand? Where do you start? What equipment is essential?
Gray Baskerville, Art
Chrisman, Chris Economaki and John Towle will be inducted into the SEMA Hall of
Fame, an honor that recognizes an elite group of individuals for raising the
stature or growth of the automotive specialty-equipment industry.
The SEMA Installation Banquet & Gala Fundraiser serves
as the venue where we thank our association’s outgoing board members and welcome
those who have been newly elected.
A number of prominent
organizations have formed the "Save the Salt Coalition" to protect the
Bonneville Salt Flats (BSF) from continued deterioration due to salt brine
removal from potash mining. The Coalition is now working with government
officials, mine operators and others to develop a permanent program to
replenish the salt.
Mark your calendar! The 2011 Business Technology Symposium will be July 27, 2011 at the Renaissance Hotel, Long Beach, California.
Washington joined the
growing list of states to enact SEMA model legislation to amend the vehicle
titling and registration classification for street rods and create a
classification for custom vehicles.. The bill was approved by the Washington
State Legislature and signed into law by Governor Christine Gregoire.
Under the new law, a street rod is defined as an altered vehicle manufactured
before 1949 and a custom as an altered vehicle at least 30 years old and
manufactured after 1948. Importantly, kit cars and replica vehicles will
be assigned a certificate of title bearing the same model year designation as
the production vehicle they most closely resemble.
After Congress acted last week to repeal the costly 1099 reporting
requirement included in last year's health care law, President Obama
today signed the legislation into law. SEMA congratulates Congress and
the President for acting to eliminate this burdensome requirement.
Through this bipartisan agreement, small business owners can continue
to focus on economic growth and revitalization.
SEMA is about to unveil a new research study that provides an updated look at the market for pickup trucks and accessories. If you manufacture, distribute, sell and/or install products for the light truck segment, you don’t want to miss this opportunity to learn more about current and upcoming truck trends.
The SEMA 2011 Annual Market Study is almost ready to be released! This annual report will help SEMA-member companies better understand the overall specialty equipment market and its components. Within the specialty segment of the aftermarket, SEMA tracks nine primary niche markets. Data includes information from businesses in the industry as well as consumers.