eBay VP of Mobile Steve Yankovich to Lead Discussion at SEMA Business Technology Symposium

Today's automotive consumers increasingly rely on their mobile devices to make
purchases and do product research. To help automotive professionals understand
the opportunities this trend presents, Steve Yankovich, eBay vice president of
mobile, will discuss the growing impact of mobile as a medium for automotive
customers at the Specialty Equipment Market Association (SEMA) Business
Technology Symposium. The event will take place at 10 a.m. on July 27 at the
Renaissance Hotel in Long Beach, Calif.

2011 SEMA Business Technology Symposium to Provide Industry with Valuable Tools for Marketing and Growing Business Online

Recognizing that technology is a crucial element in many industries, the
Specialty Equipment Market Association (SEMA) is helping automotive businesses
understand the trends and opportunities at the Business Technology Symposium on
July 27, 2011 from 10 a.m. - 4 p.m. at the Renaissance Hotel in Long Beach,

SEMA Announces Board of Directors Election Results

Nate Shelton of B&M Automotive Group has been elected chairman-elect of the Specialty Equipment Market Association (SEMA) and will join five newly elected Board members to help lead the association in the 2011–2012 term. Shelton will fill the position that was held for the past two years by Scooter Brothers of Comp Performance Group. Brothers begins serving his role as Chairman at the association’s summer board meeting in July. The newly elected Board volunteers include Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts.

Major SEMA Show Program Expands to Give Exhibitors Greater Product Promotion

Upgrades to the 2011 SEMA Show New Products Showcase will result in a bigger
and more comprehensive display, with a component for "Featured Products,"
greater product promotion through both traditional and social media outlets,
and a new, larger area in the upper level of South Hall. Along with other
aspects of the 2011 SEMA Show, the Showcase also will be referred to and themed
as "Ideas Alive." The concept references the SEMA Show's history and ability to
bring ideas for new products to life.

Expanded Powersports Area Gives Manufacturers Increased Exposure

With hundreds of SEMA Show exhibitors offering products for the powersports
market, SEMA Show organizers are expanding the Powersports & Utility
Vehicle section of the 2011 event. Through manufacturer kiosks that will be
placed in the Powersports & Utility Vehicle section, exhibitors with booths
in one of the Show's 11 other sections will be able to increase awareness,
market their products and effectively reach powersports buyers in the most
logical and appropriate area of the Show.

Hundreds to Honor Leaders, Volunteers at SEMA Gala

Hundreds of leaders and professionals from the SEMA industry will gather to
honor noteworthy icons and volunteers during the 2011 SEMA Installation Banquet
& Gala Fundraiser on Friday, July 29, at the Renaissance Hotel in Long
Beach, California. The annual event serves as the industry's premier
celebration where newly elected Board of Directors are sworn in and SEMA Hall
of Fame inductees are introduced for the first time.

SEMA Joins Effort to Combat Online Piracy

The Specialty Equipment Market Association (SEMA) is working with the Coalition
Against Counterfeiting and Piracy (CACP), U.S. Chamber of Commerce, labor
organizations, large employers, and small businesses to support legislation
introduced in the U.S. Senate to help shut down rogue websites that sell counterfeit
goods.   Entitled the "Preventing Real Online Threats to Economic
Creativity and Theft of Intellectual Property Act" (PROTECT IP), the bill would
authorize the Justice Department to obtain court orders requiring search
engines in the United States to stop displaying links to domain names.


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