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2011 SEMA Show Welcomes, Caters to International Visitors

With nearly 2,000 manufacturing companies exhibiting at the SEMA Show each
year, buyers from throughout the world look to the annual event to see and
learn about new products and trends in the automotive accessories market.
Recognizing the importance and value that international buyers have at the SEMA
Show, organizers have expanded the list of resources that cater specifically to
professionals from outside the United States.

New Certification Program for SEMA Business Owners, Managers

A new certification program, available through the California State
University San Bernardino, is available to help business owners and
professionals increase their knowledge and proficiency of the automotive
aftermarket. Endorsed by the Specialty Equipment Market Association (SEMA), the
program consists of four unique online courses, all designed specifically for
business owners and managers in the automotive aftermarket.

Thriving Exhibitor Interest Results in New Section of the SEMA Show

To accommodate the
growing number of manufacturers signing up for the 2011 SEMA Show, organizers
have created a new area within the Show floor called the First-Time and
Featured Exhibitors Section. The area will be located adjacent to key Show
features and is expected to have a constant stream of buyer traffic throughout
the four days of the SEMA Show.

eBay VP of Mobile Steve Yankovich to Lead Discussion at SEMA Business Technology Symposium

Today's automotive consumers increasingly rely on their mobile devices to make
purchases and do product research. To help automotive professionals understand
the opportunities this trend presents, Steve Yankovich, eBay vice president of
mobile, will discuss the growing impact of mobile as a medium for automotive
customers at the Specialty Equipment Market Association (SEMA) Business
Technology Symposium. The event will take place at 10 a.m. on July 27 at the
Renaissance Hotel in Long Beach, Calif.

2011 SEMA Business Technology Symposium to Provide Industry with Valuable Tools for Marketing and Growing Business Online

Recognizing that technology is a crucial element in many industries, the
Specialty Equipment Market Association (SEMA) is helping automotive businesses
understand the trends and opportunities at the Business Technology Symposium on
July 27, 2011 from 10 a.m. - 4 p.m. at the Renaissance Hotel in Long Beach,
Calif. 

SEMA Announces Board of Directors Election Results

Nate Shelton of B&M Automotive Group has been elected chairman-elect of the Specialty Equipment Market Association (SEMA) and will join five newly elected Board members to help lead the association in the 2011–2012 term. Shelton will fill the position that was held for the past two years by Scooter Brothers of Comp Performance Group. Brothers begins serving his role as Chairman at the association’s summer board meeting in July. The newly elected Board volunteers include Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts.

Major SEMA Show Program Expands to Give Exhibitors Greater Product Promotion

Upgrades to the 2011 SEMA Show New Products Showcase will result in a bigger
and more comprehensive display, with a component for "Featured Products,"
greater product promotion through both traditional and social media outlets,
and a new, larger area in the upper level of South Hall. Along with other
aspects of the 2011 SEMA Show, the Showcase also will be referred to and themed
as "Ideas Alive." The concept references the SEMA Show's history and ability to
bring ideas for new products to life.

Expanded Powersports Area Gives Manufacturers Increased Exposure

With hundreds of SEMA Show exhibitors offering products for the powersports
market, SEMA Show organizers are expanding the Powersports & Utility
Vehicle section of the 2011 event. Through manufacturer kiosks that will be
placed in the Powersports & Utility Vehicle section, exhibitors with booths
in one of the Show's 11 other sections will be able to increase awareness,
market their products and effectively reach powersports buyers in the most
logical and appropriate area of the Show.

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