Board of Directors

2009-2010 SEMA Board of Directors

The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years.


Rick Rollins, Chairman of the Board of Directors

Rick Rollins began his two-year term as SEMA Chairman of the Board in August 2009. He is a 39-year industry veteran who has been a counterman, a buyer, a regional sales manager and a company owner. He also owned and drove Formula Ford and F2000 Formula racecars.

Currently, Rollins serves as president of Rollins Performance Marketing,LLC, in Deltona, FL where he provides business solutions for companies in the performance, accessory and specialty automotive industry. Previous experience includes more than 9 1/2 years as vice president of sales and marketing for Superchips Inc., of Sanford, FL the well-known manufacturer of electronic tuning products for late-model cars and light trucks.

He has also served vice president of sales and marketing for Taylor Cable Products Inc. in Kansas City, MO, manufacturer of automotive wire, wiring harnesses and ignition wires and accessories for 12 1/2 years. It was during this time that Rollins became active in SEMA as well as the Performance Warehouse Association (PWA).

Over the years, Rollins has contributed his time and efforts to a wide array of SEMA committees and task forces. Rollins has more than 15 years of service on the SEMA board of directors. He has been an Executive Committee member for two years, on the Long Range Planning Committee for two years, and he also sat on the SEMA Show Committee and the Nominating Committee as well as the EDI and Technology task forces.

At Your Service

About this product:

Each of the programs and benefits offered by SEMA is spawned by individuals who imagine a better way of doing things. More often than not, those creative thinkers are members of the SEMA Board of Directors—volunteers who give of their time, energy and vision to help guide and grow the automotive specialty-equipment industry. While these people come from diverse demographic backgrounds in every segment of the marketplace, all share a passion for business and a desire to see the people and companies that make up the association succeed and prosper. While they may not always agree completely with one another, they share a respect for their peers and the notion that multiple minds can find solutions where a single mind may not.

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