Board of Directors

A Few Words With Bob Moore

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While technology has been an undeniable force in the evolution of the automobile, it has also determined how cars and car parts are sold. From the first handbills to newspaper and magazine advertising to broadcast media and now the Internet, technology inevitably changes the way manufacturers, distributors and retailers sell their wares. As electronic cataloging has evolved over the past decade, the ability of parts suppliers, sellers and end users to source and find parts has gone from tedious to instantaneous—so long as sufficient and correct product information is available. Simply put, ample and easily understood information helps sell products.

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Leadership That Inspires

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John Quincy Adams, the sixth president of the United States, knew a thing or two about leadership. One of his most famous quotes was, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” Those are also fitting words to describe the upcoming SEMA Leadership Days, to be held July 21–24 in Pasadena, California.

Attendees will “learn more” by taking advantage of this year’s Business Technology Symposium at the Pasadena Convention Center on Friday, July 23, from 10:00 a.m.–5:00 p.m. The topics for this full day of instruction will run the gamut from “The Future of Mobile Marketing” and “Reaching Your Customers on Forums and Blogs” to “Market Research in the Digital Age” and “Social Media for Your Business.” Your business can’t afford to stand still in a rapidly changing world. Here’s a chance to jump ahead, where the learning is tailored for our industry and the networking with industry peers alone is worth your while.

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Candidates For the SEMA Board of Directors, 2010-2012

Seventeen industry professionals are vying for a position on the 2010–2012 SEMA Board of Directors. The SEMA Board provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry. Ballots were sent to the primary contacts at eligible SEMA-member companies within the corresponding categories at the beginning of May and are due back by June 11, 2010.

2009-2010 SEMA Board of Directors

The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years.

 

Rick Rollins, Chairman of the Board of Directors

Rick Rollins began his two-year term as SEMA Chairman of the Board in August 2009. He is a 39-year industry veteran who has been a counterman, a buyer, a regional sales manager and a company owner. He also owned and drove Formula Ford and F2000 Formula racecars.

Currently, Rollins serves as president of Rollins Performance Marketing,LLC, in Deltona, FL where he provides business solutions for companies in the performance, accessory and specialty automotive industry. Previous experience includes more than 9 1/2 years as vice president of sales and marketing for Superchips Inc., of Sanford, FL the well-known manufacturer of electronic tuning products for late-model cars and light trucks.

He has also served vice president of sales and marketing for Taylor Cable Products Inc. in Kansas City, MO, manufacturer of automotive wire, wiring harnesses and ignition wires and accessories for 12 1/2 years. It was during this time that Rollins became active in SEMA as well as the Performance Warehouse Association (PWA).

Over the years, Rollins has contributed his time and efforts to a wide array of SEMA committees and task forces. Rollins has more than 15 years of service on the SEMA board of directors. He has been an Executive Committee member for two years, on the Long Range Planning Committee for two years, and he also sat on the SEMA Show Committee and the Nominating Committee as well as the EDI and Technology task forces.

At Your Service

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Each of the programs and benefits offered by SEMA is spawned by individuals who imagine a better way of doing things. More often than not, those creative thinkers are members of the SEMA Board of Directors—volunteers who give of their time, energy and vision to help guide and grow the automotive specialty-equipment industry. While these people come from diverse demographic backgrounds in every segment of the marketplace, all share a passion for business and a desire to see the people and companies that make up the association succeed and prosper. While they may not always agree completely with one another, they share a respect for their peers and the notion that multiple minds can find solutions where a single mind may not.

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