Board of Directors

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Tim Watts, 2010 Board of Directors Nominee

2010 SEMA Board of Directors Nominee, Tim Watts As a true automotive enthusiast, I have been fortunate to make a career out of something I am truly passionate about. I am currently the vice president of sales and marketing for Superlift Suspension Systems. I began my career with Superlift nearly 20 years ago and have had an active role in growing a small company into a large one.

Jim Bingham, 2010 Board of Directors Nominee

2010 SEMA Board of Directors Nominee, Jim Bingham It is an honor to be chosen as a candidate for the SEMA Board of Directors. I have been involved with the automobile aftermarket industry for more than 42 years. My passion is to help grow our industry. I feel we need to increase the size of the pie so that we all get a bigger piece. We need to create excitement focused in and around our business.

Bob West, 2010 Board of Directors Nominee

2010 SEMA Board of Directors Nominee, Bob West I am honored that I have been nominated to serve SEMA members on the SEMA Board of Directors. Having served three terms on the Board in the past, I am fully aware of the responsibility that comes with this position and feel that I am qualified and looking forward to making a difference now and in the future.

Candidates Announced For SEMA Board of Directors

Seventeen industry professionals are vying for a position on the 2010-2011 SEMA Board of Directors. The SEMA Board of Directors provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry.
(March 23, 2010)

Contact: Della Domingo
909/396-0289, ext. 130


2009-2010 SEMA Board of Directors

The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years. 

SEMA NEWS - September 2009


1 Rick Rollins
Rollins Performance

2 Paul “Scooter” Brothers
COMP Performance Group

Immediate Past Chairman
3 Jim Cozzie
Certus Strategic Partners

4 Dan Gresham
Coutant Capital

Rick Rollins, Chairman of the Board of Directors

Rick Rollins began his two-year term as SEMA Chairman of the Board in August 2009. He is a 39-year industry veteran who has been a counterman, a buyer, a regional sales manager and a company owner. He also owned and drove Formula Ford and F2000 Formula racecars.

Currently, Rollins serves as president of Rollins Performance Marketing,LLC, in Deltona, FL where he provides business solutions for companies in the performance, accessory and specialty automotive industry. Previous experience includes more than 9 1/2 years as vice president of sales and marketing for Superchips Inc., of Sanford, FL the well-known manufacturer of electronic tuning products for late-model cars and light trucks.

He has also served vice president of sales and marketing for Taylor Cable Products Inc. in Kansas City, MO, manufacturer of automotive wire, wiring harnesses and ignition wires and accessories for 12 1/2 years. It was during this time that Rollins became active in SEMA as well as the Performance Warehouse Association (PWA).

Over the years, Rollins has contributed his time and efforts to a wide array of SEMA committees and task forces. Rollins has more than 15 years of service on the SEMA board of directors. He has been an Executive Committee member for two years, on the Long Range Planning Committee for two years, and he also sat on the SEMA Show Committee and the Nominating Committee as well as the EDI and Technology task forces.

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