Automotive Trade Show
With the 2015 SEMA Show less than two weeks away, remaining exhibitor deadlines are about to expire or are fast approaching.
The following SEMA Show Attendee Update highlights SEMA Show features, events and tools to help buyers get the most from their time at the 2015 Show.
The 2015 SEMA Show is upon us, but when the Show is over, don’t be surprised if we ask for your feedback. Our annual post-Show survey goes out to more than 3,000 Show attendees. It is part of our process to provide a SEMA Show and an association that are responsive to needs, lead the industry to future opportunities and deliver return on investment. We consider it essential, and you should, too.
The annual SEMA Show in Las Vegas is one of the largest automotive trade events in the world, but the fact that it’s held in an entertainment mecca also makes it an opportunity for automotive professionals to explore all sorts of diversions, both automotive and not. The following are only a few of the options, but be sure to visit the official city website at www.lasvegas.com for its enormous catalog of activities, shows, tours and more.
As the world’s premier automotive aftermarket trade event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) offers industry buyers unparalleled value and opportunity.
“This year’s SEMA Show will have the most industry support that we’ve ever had in the event’s 49-year history,” said SEMA Show Director Tom Gattuso. “What that means to buyers is more new products, more innovation and more ways for them to improve their businesses in the coming year and beyond. In fact, what you do in four days in Las Vegas really can help you chart your business course for the next four years.”
For Show exhibitors, the process of generating and following up with leads should begin long before the Las Vegas Convention Center’s doors open.
While almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on that business because they either don’t properly collect lead information or don’t follow up with quality leads following the Show.
Each year, during the first week of November, manufacturers of automotive parts and accessories gather in Las Vegas to debut their new products and connect with buyers and media. As the largest annual gathering of small businesses, the SEMA Show provides these manufacturers with a venue for which to do business. They spend months in advance preparing their booths and securing meetings, and they work nonstop during the Show to connect with buyers who are seeking the hottest, newest products to fill their store shelves.
SEMA Show attendees have the opportunity to preview the 2014 SEMA Show Directory, making Show planning easier and more productive.
The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2014 SEMA Show is set for Tuesday–Friday, November 4–7, at the Las Vegas Convention Center.