Automotive News

Brandy Morrow, YEN Member Insights, August 2012

Brandy Morrow, SEMA YEN Member of the Month Spotlight, Automotive News, Aftermarket News, August 2012

Brandy Morrow on Winning Respect in a Male Dominated Industry

Marketing Coordinator
Spectre Performance, YEN Member

About Brandy

Growing up, Brandy Morrow didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Growing up with a father who was a professional motorcycle racer that transitioned into sales and marketing in the performance industry, the car hobby was never forced on Brandy. In fact, while pursuing martial arts and other mainstream pursuits she didn’t even get her driver’s license until she was 17. Her father Mike then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car – a Saturn), Brandy enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

Ernie Manansala, YEN Member Insights, July 2012

Ernie Manansala, SEMA YEN Member of the Month Spotlight, Aftermarket News, July 2012

Name: Ernie Manansala

Company: Tribe Agency
Title: CEO
Age: 30
Years In Industry: 10

 
1) Tell us a little about yourself and what you do. How long have you worked in the industry?

I started at 19 years old as the marketing manager of König Wheels. It was a perfect time for me to be a part of that company. We had the best line of wheels that year, and the founder of König believed that I, based simply on my creative passion, could help bring the brand up to the awareness level that he wanted.

2) How did you get your start and what positions have you held at what companies as you progressed to your current position?

I have been on and off in the industry for about 10 years now. The reason I say that is because we launched NOS Energy Drink which now plays a major role in the automotive industry. In reality, it truly is a beverage company that had many learning experiences after we were acquired by Coca Cola where I remained for a few years to bring the brand to the top 5 energy drinks in the nation.
 

Exhibitor Essentials

About this product:

Key Services and Suppliers for a Successful Trade-Show Booth

With the 2012 SEMA Show mere months away, smart exhibitors are already contemplating their booth spaces. They know that a booth’s branding, contents and arrangement all contribute massively to their ability to attract buyers, acquire new leads and have a successful Show. However, first-time exhibitors (and maybe a few returnees, as well) may be scratching their heads over booth essentials—the fixtures and services that can make or break their return on investment.

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Carroll Shelby: Synonymous With Performance

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Carroll Shelby, who passed away in May at the age of 89, was a true icon in the automotive world—someone whose name was literally synonymous with performance. Ask anyone to list their 10 favorite cars of all time, and chances are good that at least one will carry Shelby’s name or have been influenced by the flight instructor turned chicken farmer turned sports car racer turned car builder turned entrepreneur turned philanthropist.

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Precision Tools

About this product:

There are basics to manufacturing that change little over time. To create marketable parts, manufacturers must mold, mill, drill, cut, weld and otherwise fabricate raw materials into something consumers find useful. The tools used to do these things are another matter altogether. It’s no secret that machine technologies are changing rapidly.

SEMA News recently decided to explore some of the incredible capital equipment that’s become standard in the modern small to medium manufacturing facility. In some cases, we discovered tools that truly fit the word “revolutionary.” In others, we found new twists on old tooling standbys—twists that make them more efficient or cost effective. The following is a quick survey of a few of our favorites for measuring, cutting and fabricating.

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Making the Most of Facebook’s Design Change

About this product:

While Facebook’s new look has left many businesses in a scramble, migrating to the new, mandatory change need not be accompanied by gnashing of teeth. Armed with insights from web marketing experts, companies will be able to cruise through the upgrade—and perhaps dust a competitor or two—unfazed.

In the most fundamental terms, the Great Facebook Migration of 2012 represents a move by the digital hangout to standardize the look and feel of every Business Page on its network. Essentially, Facebook wants every business on its site to be able to express what’s happening with its brand right now—as well as the heritage behind that brand—all on a single page.

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The 2012–2015 SEMA Board of Directors Candidates

Eleven industry professionals are vying for positions on the 2012–2015 SEMA Board of Directors.

The SEMA Board provides strategic direction to the association and plays
a critical role in shaping the future of the automotive
specialty-equipment industry. On May 8, election materials were mailed
to the primary contacts at eligible SEMA-member companies.

The voting process is entirely electronic this year and will be ongoing
from May 14, until voting closes on June 12. Election results will be
published in an upcoming issue of SEMA News.

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