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From Hot Rods to Choppers

A car’s electrical system can be a challenge for a do-it-yourself hobbyist. That’s why car magazines—for about as long as there have been car magazines—have covered the topic to help enlighten shade-tree mechanics. For instance, Hot Rod magazine published an article in its June 1963 issue called “Wiring Made Easy” to illustrate the basic tools, hardware and steps needed to wire a hot-rod project. But the car in the opening photograph wasn’t just any hot rod. The subject car was the XR-6—a futuristic, built-from-scratch roadster that was the brainchild of Hot Rod’s LeRoi “Tex” Smith to “investigate the uses of modern ideas in hot-rod design,” as Smith described it. The XR-6 would go on to appear on the cover of Hot Rod’s August 1963 issue and also nab the coveted America’s Most Beautiful Roadster award at that year’s Oakland Roadster Show.
SEMA News—January 2015

By Drew Hardin
Photo Courtesy of the Petersen Archives

Fast Facts

Breaking news from SEMA member companies, including Mickey Thompson Performance Tires & Wheels, Aeromotive, The Hybrid Shop, VP Racing Fuels, Royal Purple and more.
SEMA News—January 2015

INDUSTRY NEWS

INDUSTRY NEWS

Guide to Protect Trademarks, Patents and Copyrights Available Online and Light-Truck Accessory Market on the Rise
SEMA News—December 2014

Designing Mini Pinewood Hot Rods

Builders Race Their Creations on the Dragstrip to Raise Money for SEMA Cares CharitiesEleven of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head this past summer at the fifth-annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during SEMA’s Installation Banquet & Gala Fundraiser, which was held July 18, at the Sheraton Fairplex Hotel & Conference Center in Pomona, California. The hot rods took to the track to benefit two children’s charities just before the banquet started. The cars were then autographed by the builders and displayed in the HRIA booth at the 2014 SEMA Show.
SEMA News—December 2014

EVENTS

A Steal

Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show. It’s interesting to see what’s in the Shelby booth—as well as what’s not. Shelby’s iconic Cobra roadster and the GT350 Mustang are represented only by photos on the booth’s back wall. Note, too, the “wanted” poster on the easel soliciting for manufacturer’s representatives to handle Shelby’s parts and equipment.The engine in the center of the booth is a small-block Ford outfitted with a Paxton supercharger. Shelby began offering the blower on ’66 GT350 models, though the expensive option found few takers. Only 11 GT350s left the factory as supercharged models.
SEMA News—December 2014

HERITAGE

Newsflash: Rich Marketing Content = More Profits. Is Yours In the SEMA Data Co-op?

We’re pleased to report that the SEMA Data Co-op has surpassed critical mass and is rolling! Your industry-owned product data repository now has more than 350 brands covering more than 2.7 million live part numbers. Every week, we see thousands of data exports pulled down by data receivers—our industry’s resellers and retailers. That means that more products are getting more exposure, leading to increased sales. That’s great news. Meanwhile, the marketplace continues to evolve. These days, more than 50% of all sales begin with online research, and studies show that a product listing that offers an image is more than twice as likely to sell as one with no image. Rich data—images with multiple views, video files, audio files—is reported to be as much as 17 times more likely to prompt a sale.
SEMA News—December 2014

CHRIS KERSTING

Meet the 2014–2015 SEMA Board of Directors

As a trade association, SEMA is governed by a Board of Directors, which is elected by the SEMA membership at large. Board members serve three-year terms, with the chairman-elect automatically assuming the role of Board chairman after completing his or her two-year term. “The SEMA Board of Directors is vital for setting our priorities and addressing issues that promote growth for all the association’s member businesses,” said SEMA President and CEO Chris Kersting. “Our directors represent the breadth and depth of the $33-billion specialty-equipment industry, and we appreciate their spirit of volunteerism, along with the considerable industry experience and insight they bring to their leadership role.”
SEMA News—December 2014

By Mike Imlay
LEADERSHIP

Industry Poised to Deliver at the 2014 SEMA Show

For much of 2014, SEMA members have generally reported having a good year and, for some, a great year. I’ve observed that the SEMA Show is a barometer of industry strength, reflected by participation and investment in the Show. This year’s pre-Show registration indicates that the SEMA Show will be an outstanding springboard for growth opportunities in 2015. This marks the fifth straight year that the Show has had increased participation levels since the lows of the recession in 2009. This makes for a larger Show, but more important than size is how many innovative manufacturers are taking the opportunity...
SEMA News—November 2014

CHRIS KERSTING

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