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2014 SEMA Russia Business Development Conference

Executives from eight SEMA-member companies traveled with SEMA staff to explore the automotive specialty-equipment market in Russia and determine the potential for products in that country of 142 million. There was some trepidation, given the current political tensions between the U.S. and Russia, but once in Moscow, the group was impressed with what they saw. “What a country,” said Ed Rossi, vice president of sales for Injen Technology. “It’s full of rich culture, history and majestic sights. Injen Technology ventured to Russia with a bit of skepticism due to the Crimea takeover. We had reservations about how Americans would be treated in light of our contradictory political stances, but the people of Russia were...
SEMA News—August 2014


SEMA Spy Photos

Cadillac ATS-V, Land Rover Discovery Sport, ’15 Ford Mustang, and Dodge Challenger SRT8.
SEMA News—August 2014


Three Tips for Using SEMA’s Professional Development Tools

A key to developing a motivated team is growing the talent that’s already in the pool. The goal of the SEMA Education Institute (SEI) is to lead the industry by offering a variety of tools to help members continue learning throughout every stage of their career paths.
SEMA Member News—July/August 2014

Three Tips for Using SEMA’s Professional Development Tools


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The Great California Street Rod Civil War

At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods. Southern Californian Buttera ribbed Brizio, who was from South San Francisco, about how the Bay Area cars were “average” mechanically but were topped by outstanding paint jobs to make them seem more special. Brizio, in turn, said L.A. turned out trick show cars that couldn’t be driven very far. One thing led to another and (so the story goes) the discussion devolved into a “my new car will be better than your new car” challenge.
SEMA News—July 2014


By Drew Hardin
Photo Courtesy Petersen Archives

Web Suppliers

Online Tool-Building for Your BusinessIn many ways, developing a strong web presence has become a whole lot simpler. In other ways, it can be more confusing than ever.“With all the technology out there, websites are just easier to build now than they used to be,” said Bill Lundberg, product manager, automotive industry, for ARI (formerly 50 Below). “Local website designers have become abundant. Many designers still focus on the desktop version. Great website presence, however, relies on helping your customers on all types of devices and using the best tools for the job.”
SEMA News—July 2014

By Mike Imlay

SEMA Garage: What’s In It for You?

The compelling image you see on the cover of this issue was a byproduct of a visit by the world-famous SO-CAL Speed Shop crew. They came by to check out the newly completed SEMA Garage and to touch base with one of their celebrity clients—rock guitarist and legendary car collector Billy Gibbons. SO-CAL was among the first of many SEMA-member companies that will use the tools and facilities we have assembled in the SEMA Garage. The SO-CAL team took advantage of the SEMA Garage FaroArm laser scanner to capture the exact curvature of the ’34 Ford’s sleek body panels to quickly fabricate a new custom trim piece. It’s an example of how the latest scanning and rapid prototyping tools can revolutionize the way our industry develops products.
SEMA News—July 2014


Spy Photos

New-Generation SVO Mustang, Ford Raptor Mule, SRT Challenger Hellcat, and GM Colorado, Canyon Diesel With VW Amarok.
SEMA News—July 2014



Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

Fast Facts

Breaking news from SEMA members, including Wes-Coast Marketing, Holley Performance Products, Midwest Truck & Auto Parts, Flex-a-lite, Fidanza Performance, The Society of Collision Repair Specialists and more.
SEMA News—July 2014


2014 SEMA Show Registration Open

Registration for the 2014 SEMA Show is open and available. The Show takes place Tuesday–Friday, November 4–7, in Las Vegas. Registration is offered in three categories: attendee, exhibitor and media.
SEMA News—July 2014


Cars Provide the Backdrop

The 2013 SEMA Show featured literally thousands of cars. All kinds of cars. No matter what type you prefer, chances are it was on display at the SEMA Show. Whether it was Mustangs, Camaros, Porsches, Toyotas, Corvettes or something else, you were guaranteed to see the latest and greatest. These cars provide a canvas for the best in wheels, mobile-electronics products and LED headlights, just to name a few. These custom builds were a great way for the Show’s almost 2,500 exhibitors to showcase and display their aftermarket products. SEMA Show vehicles provided aftermarket product manufacturers with the ability...
SEMA News—July 2014


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