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The SEMA Show: Now Reaching Consumers

As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks. The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

SEMA News—January 2014

CHRIS KERSTING

SPY PHOTOS

Ford F-750 and Corvette Z07 Prototype?

SEMA News—December 2013

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business The SEMA Data Co-op (SDC), the industry-owned data repository, moved from Beta phase into full operation just last summer. Since then there’s been a lot of talk about “clean data” and the need for manufacturers within the specialty-equipment industry to “take control” of it. ACES, PIES, long descriptions and even product photos and videos are now critical to sales in today’s digital age.

SEMA News—December 2013

BUSINESS TECHNOLOGY
By Mike Imlay

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business

Fast Facts

Breaking news from SEMA members, including BedSlide/Tākit, Aeromotive Inc., Holley Performance Products, Toyo Tire Holdings of Americas and more.

SEMA News—December 2013

INDUSTRY NEWS

Retailer Spotlight

In the Family Way With Chuck’s Truck Accessories and Line-a-Bed SalesMany of the most famous names in the history of the automotive specialty-equipment industry started as family endeavors. Chuck’s Truck Accessories and Line-A-Bed Sales exemplifies that type of familial heritage. In fact, one of the joys of doing business for owner Chuck Vaughn comes from the fact that his wife, father, son and several cousins work at the retail and installation store.

SEMA News—December 2013

BUSINESS
By Steve Campbell

Retailer Spotlight

In the Family Way With Chuck’s Truck Accessories and Line-a-Bed Sales

Financial Benchmarking Reports: Free for Limited Time Only

The Financial Benchmarking Reports for July are now available free to SEMA members for a limited time. The Financial Benchmarking Program provides members with a way to measure and compare their operations against other businesses in the specialty-equipment industry. Participants in the program provide survey feedback about their business operations, which is aggregated with other companies’ information monthly to create three unique reports focused on...

SEMA News—December 2013

INDUSTRY NEWS

Foose-Inspired WD-40/SEMA Cares Ford F-150 Up for Raffle

The WD-40/SEMA Cares Foose Ford F-150, a collaboration between SEMA manufacturing members, the SEMA Garage—Industry Innovations Center and students from the Alex Xydias Center for Automotive Arts (AXC), is available for auction. Raffle tickets are $50.The Foose-inspired truck is the first vehicle to be built inside the new SEMA Garage—a facility where SEMA members can test and prototype parts, try its 3D modeling and printing and use its full-scale photo studio.

SEMA News—December 2013

INDUSTRY NEWS

The SEMA Garage

SEMA recently hosted members of the media for a tour of the SEMA Garage–Industry Innovations Center. The event was held in conjunction with Collector Car Appreciation Day on July 12, 2013, at SEMA’s headquarters in Diamond Bar, California. The SEMA Garage-Industry Innovations Center helps businesses create and design products for the automotive accessory market. Outfitted with nearly $2 million worth of equipment, the SEMA Garage features a complete emissions-testing cell for Environmental Protection Agency (EPA) and California Air Resources Board (CARB) certification. In addition, a 3D lab, complete with a Faro arm and a 3D scanner, allows member companies to quickly scan production cars and accurately model production parts. Media who joined the tour were also given the opportunity to see additional equipment, including digital race car scales, vehicle lifts and a temperature-controlled test cell. Some of the coverage is highlighted below.

SEMA News—December 2013

REQUIRED READING

The SEMA Garage

SEMA Garage—Industry Innovations CenterSEMA recently hosted members of the media for a tour of the SEMA Garage–Industry Innovations Center. The event was held in conjunction with Collector Car Appreciation Day on July 12, 2013, at SEMA’s headquarters in Diamond Bar, California.

Contemporary Cab-Over

Even if you’ve never seen the actual Deora show vehicle, chances are good that if you’re of a certain age, you built one as a plastic model kit or had a die-cast version in your Hot Wheels collection when you were young. But the Deora was a real, fullsize, running vehicle—one that captured the prestigious Ridler Award at the 1967 Detroit Autorama. The architects of the Deora—seen here during its construction—were Mike and Larry Alexander. The Detroit-based Alexander Brothers (also known as the A Brothers) started customizing cars in their father’s one-car garage in the mid-’50s.

SEMA News—December 2013

HERITAGE

Contemporary Cab-Over

By Drew Hardin
Photo Courtesy Petersen Archives

2013 SEMA Report Card: Latest Initiatives to Help You Succeed

As 2013 comes to a close, we’re pleased to be wrapping up a SEMA Show that delivered tremendous value to our largest turnout ever of exhibiting manufacturers and buyers. Meanwhile, SEMA has been launching several new value propositions to help the industry. What follows is a progress report on some “big idea” programs recently funded and launched by SEMA to help our members grow their businesses. December means the Performance Racing Industry (PRI) Trade Show, which is returning this year to enormous industry support in the city of Indianapolis. This move follows SEMA’s one-two acquisition of PRI and the International Motorsports Industry Show...

SEMA News—December 2013

CHRIS KERSTING

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