Breaking news from SEMA members, including Advanced Clutch Technology (ACT), Royal Purple, Motul USA, ProMedia LLC, Painless Performance and more.
SEMA News—March 2014
Advanced Clutch Technology (ACT) has added John Sonnefeldt as its director of sales and marketing. Joining the ACT team marks Sonnefeldt’s return to the auto aftermarket from Marmon-Herrington Aftermarket Truck Parts. Sonnefeldt has 15 years of experience in the performance automotive aftermarket with well-known brands such as Auto Meter, Eaton and Holley. Advanced Clutch Technology, Lancaster, CA; 661-940-7555.
Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.
The Inaugural O’Reilly Auto Parts Street Machine and Muscle Car Nationals presented by Lucas Oil will donate half of the net proceeds generated by the event to the Alex Xydias Center for Automotive Arts (AXC)—an automotive learning center for high-school students. AXC is part of the Career and Technical Education Center at Fairplex in Pomona, California, which is a non-profit organization dedicated to providing high-school students and community members with vocational training, including a two-year automotive industry certification program. For the first time ever, the Street Machine and Muscle Car Nationals will take place March 22–23 at Fairplex in Pomona.
Pursuing a pro-growth manufacturing and job-creation agenda, creating access to small-business loans and credit, finding affordable health-insurance options for employees, countering burdensome vehicle equipment regulations, preventing higher ethanol content in gasoline and combating counterfeit products. Those are just a few of the political issues facing SEMA members during this critical election year.
After six years of back-and-forth and negotiations that spanned not only the U.S. Congress but also the U.S. military (the Marine Corps, to be precise), a compromise has been negotiated to keep 96,000 acres of land open to off-road enthusiasts in the Johnson Valley OHV area near Twentynine Palms, California. SEMA and the SEMA Action Network (SAN) worked closely with a number of organizations related to the off-road community to support this provision, which keeps a large portion of the area open to off-road and outdoor enthusiasts while at the same time providing for the needs of the U.S. military. One of SAN’s initiatives is to look for practical solutions to off-road use questions to preserve the rights of the nation’s enthusiast communities. SEMA is gratified that, after six years, a win-win compromise could be enacted to the benefit of all parties involved.
SEMA News—March 2014
Persistence Pays Off For Off-Road Enthusiasts
After six years of back-and-forth and negotiations that spanned not only the U.S. Congress but also the U.S. military (the Marine Corps, to be precise), a compromise has been negotiated to keep 96,000 acres of land open to off-road enthusiasts in the Johnson Valley OHV area near Twentynine Palms, California.
Find Profit With Performance Parts From the 2013 SEMA ShowFor buyers that specialize in high-performance accessories, the 2013 SEMA Show was “the place” to discover new trends, and potential profit centers. Hundreds of exhibitors dedicated to power and performance were on hand, offering the latest in turbochargers, superchargers, exhausts, headers and much, much more. Racing and Performance exhibitors also submitted a wide variety of products into the Show’s annual New Products Showcase. Page through this special section and enjoy identifying the products that belong either on your store’s shelves or in your personal garage. Also, take time to review journalist Steve Campbell’s interviews with industry executives, offering their thoughts about the trends they perceive and some words of advice about what might lie ahead.
The Automotive Restoration Market Organization (ARMO) Hot Product Showcase will take place April 24–26, once again at the Spring Carlisle Collector Car Swap Meet, Corral & Auction in Carlisle, Pennsylvania. This event is an opportunity for ARMO members to display one or more products in front of one of the single largest gatherings of automotive restoration enthusiasts in the world.In addition to the products being placed on display in the Hot Products tent, a professional photographer will shoot each one. The photos will be available to the manufacturers and will also be used in a slideshow at the...
SEMA Member News—March/April 2014
New Features in Store for the 2014 Hot Product Showcase—Register Your Products Now
Supporting the association that represents the automotive specialty-equipment market is reason enough to join SEMA, but there are many additional reasons. Some are especially helpful to the retail segment, but wading through all the benefits SEMA offers can be overwhelming at times. For those who are wondering about the value, here are the top five reasons it pays for retailers to join the association.
SEMA Member News—March/April 2014
Five Reasons Why It Pays to Be a SEMA-Member Retailer
Some Hot Segments to WatchFor many businesses in the automotive aftermarket, racing remains the lifeblood. This industry was founded on passion and performance, and automotive racing continues to drive product research and development and retail sales, inspiring manufacturers, retailers and consumers alike. After taking a hit from a rough economy over the past several years, racing is seeing a resurgence. While many motorsports segments are trending upward, there are a few in particular that merit watching in the coming year. Following the trends in these hot segments can lead to greater marketing success for all levels of the industry.
A $50 Raffle Ticket Could Win You an $80,000 Custom F-150 Charity Truck Built by StudentsInstead of being auctioned like previous WD-40/SEMA Cares vehicles, the WD-40/SEMA Cares Foose Ford F-150 off-road truck that was revealed at the 2013 SEMA Show is now available through a raffle at $50 per ticket. “We thought we’d try something different this year,” said Mike Spagnola, SEMA vice president of OEM and product development programs. “This year’s raffle truck will get a lot of promotion because it will be publicized in the Source Interlink Media [a build partner] magazines and bring more attention to SEMA Cares and its charities.”
A $50 Raffle Ticket Could Win You an $80,000 Custom F-150 Charity Truck Built by Students
Instead of being auctioned like previous WD-40/SEMA Cares vehicles, the WD-40/SEMA Cares Foose Ford F-150 off-road truck that was revealed at the 2013 SEMA Show is now available through a raffle at $50 per ticket.