Automobile Trade Show

8 SEMA Show Highlights for Buyers

Insider Tips for Taking Full Advantage of the 2012 Show

As a buyer, you realize that the annual SEMA Show in Las Vegas is the world’s premier automotive aftermarket trade event—and you wouldn’t miss it for the world. Yet with so many business opportunities concentrated under one roof at the Las Vegas Convention Center (LVCC), how do you make the most of your Show experience? It’s not easy to cover more than 1 million sq. ft. of products, exhibits, display vehicles and special events in just a few, short days. With the Show rapidly approaching, now is the time to get organized and establish your game plan. Here are eight insider tips to get you started.

Innovations of Generations

By now you’ve likely heard news that this year’s SEMA Show is tracking at near-record levels. When the Show opens October 30, we’ll have more than 2,100 exhibiting companies, 1,500 custom rides, close to 1,800 new products in the Ideas Alive showcase and more qualified buyer attendees than ever before. The SEMA Show is once again set to deliver the best of our industry’s innovative genius gathered into a single, highly effective marketplace.

We’re shining a spotlight on “Innovations of Generations”—celebrating the accomplishments of our past but also highlighting the advances and innovations being led by our younger industry members.

Vehicles of the 2012 SEMA Show

Rolling Art Loaded With Specialty Equipment

Industry professionals from across the country and around the world will gather at the Las Vegas Convention Center from October 30 through November 2 to learn about the newest releases in automotive specialty equipment. There, they will make business connections that will bring innovative products to consumers during the coming year. Many of the products to be introduced by the approximately 2,000 exhibiting companies will be showcased on the vehicles for which they are intended. For the past few years, SEMA News has previewed dozens of these automotive artworks, and we’ve renewed the tradition once more for 2012. Enjoy a foretaste of the 2012 SEMA Show feature vehicles in the following pages, and get ready to see many more in Las Vegas!

Crafting Cars for Children

Professional Builders Custom-Design Pinewood Hot Rods for Charity

Constructed last fall to the finest detail, these miniature pinewood hot rods were the brainchildren of 15 of the nation’s best custom-car and hot-rod builders. The hot rods could be mistaken for the real thing if only they weren’t small enough to fit in the palm of your hand. But they came to life as they raced against each other to benefit two children’s charities at the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during SEMA’s Installation Banquet & Gala Fundraiser, July 27, at the Sheraton Fairplex Hotel & Conference Center in Pomona, California. The cars will be autographed by the builders and will be displayed in the HRIA booth #23395 at the 2012 SEMA Show.

Best Bang for the Buck

Taking Advantage of the Show Special Offers

The SEMA Show organizers have worked on special offers at numerous
venues throughout Las Vegas, and all you have to do is let them know you
are in Las Vegas for the Show. Many offers require only showing your
SEMA Show badge. This is only a partial list as it existed at press
time. Visit to ensure that you take advantage of every offer!

Targeted Educational Programs

Hot Topics at the SEMA Show

More than 50 educational programs in a number of segment categories will be presented at the 2012 SEMA Show, and you can see the full list in “2012 SEMA Show Education Days Brochure." Even so, we wanted to call out a few seminars that are of particular importance.


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