As the world’s premier automotive aftermarket trade event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) can seem overwhelming. How do you cover well over a million square feet of display vehicles, product innovations and special events in just a few short days? The secret, according to SEMA Show Director Tom Gattuso, is to start strategizing ahead of time.
“The SEMA Show is like the Super Bowl,” said Gattuso. “A buyer can’t just show up and hope to win. You have to have a strategy. The more you plan ahead, the more productive you will be. We talk to buyers extensively after each Show and find that those who had a plan are substantially more successful.”