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Creating Killer Video: Using Video to Communicate with Your Customers

You know that video is all over the Web, some of it used to create effective marketing messages. Want to learn how to use this tool in your own business? John Naderi, executive editor of Streetfire.net, is moderating a panel of industry experts at the 2009 SEMA Show who will dig deeper into using video to communicate with enthusiasts and customers.

SEMA Website Adds new Shopping Cart Feature

SEMA has introduced a new shopping cart feature on its website, www.sema.org, that provides an easy way for members to access or order market research, SEMA webinar sessions and industry information.

Hard Rock Rooms for Less Than $100

The Hard Rock Hotel & Casino is heating up in anticipation of the 2009 SEMA Show. Rooms in the Hard Rock's new Paradise Tower are as low as $99!

Building Customer Loyalty—Take a Tip from Nordstrom

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk. Robert Spector, author of "The Nordstrom Way," will show you how to create loyal customers and keep them coming back during his webinar presentation on September 9, 10:00 a.m.–11:00 a.m. (PDT).

Free and Low-Cost Tools to Boost Your Web Sales

You’re only as good as the tools you use. Internet marketing expert Brian Offenberger goes under the hood showing you the “tools” for success with online sales.

July’s Consumer Demand Index now Available

The SEMA Consumer Demand Index has risen for the third consecutive month and is at its highest point since early 2008, signaling great news for the specialty-equipment market.

SEMA President Chris Kersting: Online Tools and Product Data Standards Will Save Your Business

Online catalogs, website orders, enthusiast blogs, search engines, product data standards—all important tools for ensuring your business survival. Learn why SEMA President and CEO Chris Kersting believes embracing new business technology is so crucial, and why it's one of SEMA's top initiatives. 

SoCal SEMA Show Buyer Bus Registration Now Open

For just $25 roundtrip, buyers can travel to the 2009 SEMA Show in deluxe, air-conditioned motor coaches from four Southern California locations.

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