SEMA News offers five guidelines for helping companies gauge the
usefulness of their current product information practices. Addressing
these steps won't necessarily mean standards compliance, but will help
you get headed in the right direction.
What if your company had access to some of the brightest minds in
the field, students at a major university who were
allowed to focus on the creation and development of a product to which
your company might eventually have marketing rights? Read what Texas A&M university is doing to bridge the academic-to-marketplace gap.
Mentor Jason Bruce and mentee Dan Biezonsky are the perfect success story for the SEMA Mentoring Program, powered by the SEMA Businesswomen’s Network (SBN).
Not only do they illustrate the program's goal of connecting industry
experience with new talent, but they've also developed a lasting
friendship. Read more in SEMA News.
Greetings, members! Summer is coming to a close, and the year seems
to be moving along very fast.
Every year, buyers flock to the SEMA Show for what is a virtual playground of the best and latest in new products and technology.
U.S. Representative Bill Posey has been passionate about cars all his life, and he has been a friend to SEMA and auto enthusiasts.
About this product:
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.
About this product:
Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.