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"Good" Product Data Makes Money—How to Clean Up Your Spreadsheets for Better Return

A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has good data. Data is simply information; good data is the appropriate information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News

Make Better Connections at the SEMA Show—Here’s How

SEMA and AAPEX have introduced a new online matching system for AAIW that pairs buyers with suppliers most relevant to their buying interests.

NHRA to Highlight “50th Anniversary of the Winternationals” During NHRA Breakfast at 2009 SEMA Show

Six of drag racing's greatest legends will guest at the annual NHRA Breakfast at the 2009 SEMA Show.

Is Your Favorite Celebrity Coming to the SEMA Show?

One of the most popular elements of any SEMA Show is the celebrity sightings and signings, from icons like Carroll Shelby and Mario Andretti, to Hulk Hogan and Snoop Dogg.

SEMA WD of the Year Nominations Due Next Friday

Nominations are now being accepted for the 2009 SEMA WD of the Year Award. As a SEMA member, your participation in submitting your nomination of the 2009 SEMA WD of the Year Award enables the selection task force to make the final decision.

Creating Killer Video: Using Video to Communicate with Your Customers

You know that video is all over the Web, some of it used to create effective marketing messages. Want to learn how to use this tool in your own business? John Naderi, executive editor of Streetfire.net, is moderating a panel of industry experts at the 2009 SEMA Show who will dig deeper into using video to communicate with enthusiasts and customers.

SEMA Website Adds new Shopping Cart Feature

SEMA has introduced a new shopping cart feature on its website, www.sema.org, that provides an easy way for members to access or order market research, SEMA webinar sessions and industry information.

Hard Rock Rooms for Less Than $100

The Hard Rock Hotel & Casino is heating up in anticipation of the 2009 SEMA Show. Rooms in the Hard Rock's new Paradise Tower are as low as $99!

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