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"Good" Product Data Makes Money—How to Clean Up Your Spreadsheets for Better Return

A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has good data. Data is simply information; good data is the appropriate information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News

Make Better Connections at the SEMA Show—Here’s How

SEMA and AAPEX have introduced a new online matching system for AAIW that pairs buyers with suppliers most relevant to their buying interests.

NHRA to Highlight “50th Anniversary of the Winternationals” During NHRA Breakfast at 2009 SEMA Show

Six of drag racing's greatest legends will guest at the annual NHRA Breakfast at the 2009 SEMA Show.

Is Your Favorite Celebrity Coming to the SEMA Show?

One of the most popular elements of any SEMA Show is the celebrity sightings and signings, from icons like Carroll Shelby and Mario Andretti, to Hulk Hogan and Snoop Dogg.

How Much Will Phasing Out Windows XP Cost Your Business?

Microsoft officially ended mainstream support of Windows XP in April. With its Vista OS failing to catch on with businesses or households, Microsoft is prepping a new operating system, Windows 7, for a 2010 launch.

Companies currently using Windows XP face big decisions. Ditch XP and switch to Vista in the interim? Keep XP and hold out until the launch of Windows 7? Read this valuable insight to help determine which move is right for your company and the risks of sticking with Windows XP until the bitter end.

SEMA Joins Ohio Businesses to Host Education, Networking Event at Summit Motorsports Park

SEMA continues its important strategic direction to increase its outreach to members. In the past few years, the association has placed itself where SEMA members gather to hear what they have to say about their businesses and to learn how the association can make a difference, especially now during a tough economic downturn.

The United States of Europe?

New European regulations make it easier to sell specialty-equipment products in multiple countries on the continent, regardless of whether the products conform to local laws.

How to Create Customers for Life: Next SEMA Webinar

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk.

New Cylinder Heads, Engine Tuners, Tire Repair and More New Products in SEMA News

New small-block Ford heads, tonneaus, engine tuners and tire service/repair products, among other new products in the August issue of SEMA News. See them all here!

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