The ARMO New Product Showcase became the ARMO “Hot” Product Showcase for 2013, and the simple name change paid immediate dividends in terms of participation. A record 71 products from 32 ARMO companies were on display at the event, which was held at Spring Carlisle April 25–27.
“Everyone likes to see new products,” said ARMO Chairman Alex Tainsh. “But our overall participation from year to year was always dependent on which companies actually had a ‘new’ product. So we decided to change the name for 2013 to ‘Hot’ products. Instead of restricting a company to new stuff, we basically said: ‘Send us whatever it is you want to push; whatever is hot.’ It appears that the plan worked because we had record participation, and the products were as cool as ever.”