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Walk a Mile in Your Customer’s Shoes

“You’ll never truly understand another person until you’ve walked a mile in his shoes.” So true. Taking the time to really understand your customers’ needs—from their perspective—can pay big dividends in goodwill and lasting, productive relationships.For example, ask any retailer who is trying to grow his business online what he needs most from you, and the topic of rich product data will be front of mind.
SEMA News—May 2015



Ford Super DutyThe 2017 Ford Super Duty, with its body-hugging wrap, reveals some of the design influences from the latest 2015 models—Mercedes GLC Here’s a look at two of several prototypes for the new Mercedes GLC that were caught on film leaving the factory.Mini ClubmanWith the light camouflage helping to reveal finer design cues, this prototype for the next Mini Clubman S and the sporty...BMW X3A prototype for the next-generation BMW X3 has broken cover, hitting a frozen lake in the Arctic Circle.
SEMA News—May 2015


Mr. Supercharger

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine. He was talking about how blowers were moving from pure racing applications to the street, and the opening pages of the story included this photo of Tom Beatty in his shop in Sun Valley, California. “Mr. Supercharger himself,” as Tex called him.
SEMA News—May 2015


By Drew Hardin
Photo Courtesy Petersen Archive

Target: Skilled Employees, Now and in the Future

One of the more challenging quests in the specialty aftermarket is to attract, hire and develop qualified employees—people who will fill a range of roles and help our members’ businesses transition to the future. This is especially challenging as new technologies emerge at an increasing speed. That’s why the SEMA board, councils and staff are focused on new ways to equip the next generation to find jobs and grow careers in our industry. These efforts can be divided into three fronts—development training and experiences for existing members; establishing better ties and pipelines with schools where students are already studying automotive fields; and establishing pathways to allow even more young people to aim for a career in the specialty segment of the industry.
SEMA News—May 2015


Fast Facts

Breaking news from SEMA member companies, including Brake Parts Inc., Quest Automotive Products, Yokohama Tire, Action Car and Truck Accessories, Surf City Garage and more.
SEMA News—May 2015

Fast Facts

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Battle of the Builders Chooses a Winner

With nearly 1,500 one-of-a-kind vehicles, thousands of manufacturers and product debuts, the SEMA Show is where industry professionals go to discover new trends and do business. Meanwhile, consumers and auto enthusiasts have had to watch from afar as they eagerly wait for the products to hit store shelves. Until this past year.
SEMA News—May 2015


Neil Tjin, YEN Member Insights, March 2015

YEN Member Insight – Neil TjinNeil Tjin is the president of Tjin Edition and the automotive marketing director at Vortech Engineering in Channel Islands, California.

How did you get into the industry?
I started tinkering with cars in 1996. It started out as a hobby and I was able to turn it into a profession in the early 2000's. I started out as the marketing director at Toucan Industries, and then I became the executive editor at Hot Compact and Imports magazine and B/Scene Magazine in 2003. In 2010, I became the automotive marketing director at Vortech Engineering. And, we started the Tjin Edition Road Show in 2004.

When did you start Tjin Edition and what is it all about?
Tjin Edition started out as a car club/business in 2003, when we did our first OEM build for Scion. In 2004, we expanded the Tjin Edition brand into the Tjin Edition Road Show, and this is year will be our 11th year on the road.

Auto 3.0: Fast, Cool, Smart and Connected

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology Today’s cars, trucks and the auto industry and performance aftermarket as a whole are being reinvented, restructured and re-envisioned. Cars are quickly moving from standalone mechanical products to smart electronic products and connected smart products in what might be called Auto 3.0, the Third Automotive Revolution. Not since the beginning of the industry have we seen such disruption in how cars are designed, developed, customized, sold, serviced and owned. Vehicles drive themselves, avoid accidents and connect to their owners’ digital lifestyles. They produce lower emissions, go faster and are safer, smarter and cooler than ever.