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Rugged Ridge/SEMA Cares Jeep Auctions for $85,000

Charities and Student Builders Benefit From an Exciting SEMA Garage ProjectThe ’15 Omix-ADA Jeep Wrangler JK Sport featured at this past November’s SEMA Show has sold for $85,000 to benefit SEMA Cares charities. The sale came on the Barrett-Jackson auction block on Wednesday, January 16, in Scottsdale, Arizona. Known as the Rugged Ridge/SEMA Cares Jeep, the upfitted, dirt-ready vehicle was originally procured with funds from a 2013 Omix-ADA donation and contained a total of $30,000 in aftermarket parts and accessories from other donor companies, including Falken Tire, Super Chips, Rugged Ridge and Kicker. It was also clad in custom paint by Theresa Contreras from LGE-CTS Motorsports. Perhaps most notably, however, it was customized through a collaboration with the Alex Xydias Center (AXC) for Automotive Arts, in which a team of AXC students modified the standard four-door JK at the new SEMA Garage facility in Diamond Bar, California. All of the proceeds from the Jeep’s auction will go to benefit Childhelp America and Victory Junction.
SEMA News—March 2015

EVENTS
By Mike Imlay

SEMA Ignited

SEMA Ignited closed out the week of the 2014 SEMA Show with an afterparty like no other, and a public tribute to the best car builders on the planet. As the Convention Center doors closed and the trade-only Show ended on Friday, hundreds of custom vehicles roared to life, forming the now-traditional SEMA Cruise. This year’s exit parade had a different destination, however—straight down Paradise Road and on to The LINQ in Las Vegas. With the high-roller observation wheel in the background, the world’s first car show that exclusively featured cars from the SEMA Show opened to the public. Enthusiasts were over-the-moon about the chance to get up close and pose next to cars built by true automotive legends.
SEMA News—March 2015

Events

Rev Up Your Inventory

Racing and Performance Products From the SEMA ShowFor buyers, attending the SEMA Show is all about identifying next year’s hottest products. In the racing and performance section of the Show, exhibitors thrilled attendees submitting more than 800 new products to the annual New Product Showcase. The entries ran the gamut from turbochargers and exhausts to performance tuning and diagnostic tools.
SEMA News—March 2015

RACING & PERFORMANCE NEW PRODUCTS

VIP Tours of the SEMA Garage for Manufacturers

The SEMA Garage provides SEMA-member businesses with access to the high-tech tools and equipment they need to get their products off the drawing board and into customers’ hands, whether they’re accessories or performance products. It is the only known facility of its kind in the United States, and manufacturers are invited to visit the garage to view the possibilities firsthand.A total of 12 VIP Tours with about 15 guests each were scheduled for 2015. The currently scheduled dates are March 3, 10 and 17, with more to follow through the month of June. Each tour will last from 9:00 a.m.–11:30 a.m., beginning with a breakfast. Members will then be led on a tour of the Garage, including demonstrations of the FaroArm coordinate measuring machine and...
SEMA Member News—March/April 2015

VIP Tours of the SEMA Garage for Manufacturers

Driving Sales with Higher-Quality Product Data

Stuff CEOs and Sales Managers Really Need to KnowThink about the last time you personally went to the web to research a potential purchase—and remember that, according to the latest Google research, more than 77% of potential buyers of our products do just that. What were the things that led you to a particular product, brand or even place to buy?
SEMA News—March 2015

SEMA DATA CO-OP

Tips for Success From Talented Young Builders

Members of the Hot Rod Industry Alliance (HRIA) often discuss how to engage the next generation, but sometimes a single individual can be the catalyst. A few up-and-coming builders recently reflected on the lessons they’ve learned so far and confirmed what HRIA members have been saying for years: community-building is a huge priority.Randy Bolin is an independent builder from Jonesboro, Arkansas. His father, a metal fabricator, was the first to spark his interest in building vehicles, but many other mentors have also...
SEMA Member News—March/April 2015 

Tips for Success From Talented Young Builders<

Enhance Your Speed to Market With the SDC and SEMASearch.com

Speed to market for new products has been the bane of our industry since its beginning, and it’s an all too familiar story. Hard-earned money is spent on product research and development, WDs stock the shelves and then things just seem to slow down, often leaving new products laying on the shelves for weeks or months waiting to be “discovered.” Even in today’s digital age, we just can’t seem to get everything in sync to provide a seamless path of information from product inception to the warehouse shelves to the reseller and consumer… until now.About 18 months ago, the SEMA Data Co-op launched its online Product Information Management System, a data-management interface that equips a manufacturer to load product data into the system directly, automatically validates that data to industry standards and...
SEMA News—February 2015

SEMA DATA CO-OP

Global Media Awards

Winners Announced at the SEMA Show International Happy HourNearly 160 SEMA Show exhibitors were notified on Wednesday morning of the recent 2014 SEMA Show that one or more of their products were Global Media Award winners. Twenty-six international journalists sitting on an elite panel from 15 countries chose the products. Receiving three Global Media Awards was “probably the biggest highlight out of a week full of highlights for WipeNew,” commented first-time SEMA Show exhibitor Wipe New’s Vice President Nick Naylor.
SEMA News—February 2015

INTERNATIONAL

Securing the Cloud

Key Contract ProvisionsWhile untold numbers of businesses are saving money by moving to the cloud, IT experts say that these companies need to ensure that their cloud contracts include ironclad security protections or they’ll suffer an uncertain future.“Look at the news on any given day,” said Ron Zalkind, chief technology officer at CloudLock, a service provider that helps companies secure public cloud accounts, such as Google Apps and Sales Force. “You’ll clearly see that the number of risks and data breaches is accelerating.” Moreover, getting from “uncertainty” to “protected” can be more difficult than you might expect, given that many providers of cloud services are reluctant to put their security assurances in writing.
SEMA News—February 2015

INTERNET

Rich Barsamian SEMA Person of the Year

Over the course of his career, Rich Barsamian has forged an impressive list of accomplishments while working for some of the industry’s most recognized companies, including Grant, Edelbrock, GT Performance Products and Advanced Clutch Technology. Along the way, he has also served on SEMA select committees for the Young Executive Network (YEN), the Motorsports Parts Manufacturer Council (MPMC), the Hot Rod Industry Alliance (HRIA) and the SEMA Scholarship Committee.
SEMA News—February 2015

PEOPLE

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