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Technical Training: Whose Job Is It?

When factories outsource the sales function to reps, they do not abdicate responsibility in the field. Yes, the rep becomes the face of the factory in the territory. Yes, reps are the primary contact with the customer. And yes, the factory needs to provide technical training on its product to its reps.
SEMA Member News—March/April 2015

Technical Training: Whose Job Is It?

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SEMA and ETTN Are Investing in You

Join the Network for Upcoming Professional Development ProgramsTen Emerging Trends & Technology Network (ETTN) members recently participated in a professional development program designed to enhance their leadership skills, improve task skills and provide insight into the latest trends and technical advancements. The Social Media Strategies Summit was the first of three events for 2015, held at the beginning of February at Planet Hollywood in Las Vegas, Nevada.
SEMA Member News—March/April 2015

SEMA and ETTN Are Investing in You

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SEMA SPY PHOTOS

GMC Acadia The GMC Acadia is reportedly moving to GM’s new Chi architecture, which is said to result in a slightly downsized crossover.Nissan Maxima Sport.This new Nissan Maxima test car has less camouflage around key elements of the design, including its C pillar and side-window profile.
SEMA News—March 2015

INDUSTRY NEWS

With a Bullet

Not to be confused with the billet grilles that took off in the ’80s, bullet grille treatments were a hot modification trend in the late ’50s. So hot, in fact, that Car Craft magazine put a custom ’55 Chevy with a close-up of its sparkling bullet grille on the cover of its December 1959 issue. The how-to story inside demonstrated how easy the pieces were to install, thanks to several bullet grille kits that had hit the market. California Custom Accessories in Los Angeles offered three different kits, with 24, 36 or 42 bullets, at prices ranging from $30 to $55. (The 36-piece kit was used for the Chevy featured in the story.)
SEMA News—March 2015

HERITAGE

Fast Facts

Breaking news from SEMA member companies, including Lucas Oil Products, Turn 14 Distribution, Luken Communications, Champion Oil and more.
SEMA News—March 2015 

INDUSTRY NEWS

Getting to Know WTC Members and the WTC Measurement Database

The Wheel and Tire Council (WTC) recently caught up with a couple of new members to learn more about their companies and their experiences in the industry. Meet Ann Fladger of Allure Custom Automotive and Steve Hamilton of AnthemWheels.com.
SEMA Member News—March/April 2015

Getting to Know WTC Members and the WTC Measurem

SP Engineering: Consistently Evolve With the Market

Founded by Alex Shen 18 years ago, SP Engineering began as a tuner shop in a humble 4,800-sq.-ft. facility with three employees in City of Industry, California. The company has since expanded into retail with a 13,000-sq.-ft. facility, five lifts and 13 employees. Business has changed drastically for SP Engineering since the Nissan GT-R launched in 2008. The company previously worked with a mixture of Japanese cars and European exotics, including the 2JZ, RX7, 350Z and V12 Lamborghini. Since 2008, the GT-R has represented about 90% of SP Engineering’s market.
SEMA News—March 2015

RETAILER SPOTLIGHT

Revised “PRO Sales Training Manual” Gives Restylers a Competitive Edge

The Professional Restylers Organization (PRO) recently released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build more successful dealer-direct sales strategies. The original idea for the resource came about at a long-range planning meeting a decade ago.
SEMA Member News—March/April 2015

Revised “PRO Sales Training Manual” Gives Re

MPMC at PRI Features Hall of Fame Inductions

The Motorsports Parts Manufacturers Council (MPMC) pursued a wide-ranging agenda at the 2014 Performance Racing Industry (PRI) Trade Show held December 11–13 in Indianapolis. The first-ever MPMC open meeting was held on the Wednesday before the show and featured SEMA Data Co-op (SDC) Membership Director Jim Graven, who shared how manufacturers can benefit from organizing their product data through the SDC.
SEMA Member News—March/April 2015 

MPMC at PRI Features Hall of Fame Inductions

Media Preview Event Draws a Crowd: Apply Now for the 2015 Event

On the Monday prior to the 2014 SEMA Show, the Light Truck Accessory Alliance (LTAA) hosted a Media Preview, giving nearly 200 journalists a head start on their truck, SUV and off-road coverage for the week. The goal was to allow council members to meet one on one with media reps, making contacts and introducing new products without sacrificing valuable floor time with buyers. Each of the 18 manufacturer participants was chosen from an application pool by lottery to set up temporary exhibit space within the Media Center in the Las Vegas Convention Center
SEMA Member News—March/April 2015

Media Preview Event Draws a Crowd: Apply Now for

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