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Q&A With Donnie Eatherly

SEMA News: Why are you running for chair-elect of the SEMA Board of Directors (BOD)?Donnie Eatherly: I am very passionate about this industry and channels of distribution. I think my perspective would be good on all distribution-channel issues as well as how industry changes, policies and legislation affect how our products make it to consumers.
SEMA News—June 2015

ELECTIONS

Buyers: Tips To Streamline SEMA Show Registration

Buyer registration for the 2015 SEMA Show, November 3–6 in Las Vegas, is open and available at www.SEMAShow.com/register. Distributors, retailers, installers and buyers are encouraged to refer to these simple tips to help ensure a fast and efficient registration process for the annual trade show.
SEMA News—June 2015

INDUSTRY NEWS

Windows 10

Microsoft’s Mea Culpa to PC UsersBusinesses that reacted to Windows 8 with howls of incredulity can take heart: Microsoft is bending over backward with its next Windows release to win back the mouse-and-keyboard crowd. With Windows 10 (there will be no Windows 9), due for release in the summer of 2015, Microsoft will make it simple once again to navigate the operating system with a keyboard and a mouse. Moreover, the Redmond Goliath will be bringing back other features, such as the Start Menu that made Windows a hit in previous incarnations. “It’s a practical approach, which is ‘customer first,’” said Satya Nadella, CEO of Microsoft.
SEMA News—June 2015

INTERNET

From Jazz to Fiberglazz

In late 1963, Ed “Big Daddy” Roth was a busy guy. By that point in his career, he had built the Outlaw, Beatnik Bandit and Tweedy Pie—cars that established him as one of the premier (and wackiest) car customizers on the West Coast. Model maker Revell took notice of Roth’s creations and began offering scale versions of them as well as model kits of Roth’s freaky monsters, including Mr. Gasser, Drag Nut and Rat Fink.
SEMA News—June 2015

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archive

The 2015–2018 SEMA Board of Directors Candidates

Get to Know the NomineesEleven candidates entered this year’s election, each vying for a position on the 2015–2018 SEMA Board of Directors. The SEMA Board provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry.Voting for the 2015–2018 SEMA Board of Directors Election opened May 13 and will be available online until June 9. Voting is open to current SEMA members, and votes must be submitted by the designated primary contact of each voting SEMA-member company.
SEMA News—June 2015

The 2015–2018 SEMA Board of Directors Candidates

Get to Know the Nominee

Retail Spotlight

H&H Classic Parts Perseveres Despite Changing Business ClimatesInitially a one-man operation run by Herman Smith, H&H Classic Parts opened its doors in September 1987 as a hobby that got way out of hand, according to Smith’s son Tray, who is now vice president of operations and sales. The company has since grown in size by 300%.
SEMA News—June 2015

BUSINESS

Ransomware

IT security experts warn that there’s been a spike in the scourge of ransomware—malicious software that freezes a computer, encrypts all of its data and demands a ransom for the system’s restoration. Since February 2013, more than 600,000 victims worldwide have reportedly been infected with just one variant of the malware, CryptoWall, according to an October 2014 report released by Dell.“This is the next generation of ransomware, and you can expect this new version to spread like wildfire,” said Stu Sjouwerman, CEO of KnowBe4, a firm that specializes in IT security awareness training for small- and medium-size businesses.
SEMA News—May 2015

INTERNET

2015 SEMA Membership Directory Online

The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account.
SEMA News—May 2015

2015 SEMA Membership Director

SEMA Still Going Full Speed Ahead

Over the past 52 years, SEMA has developed a track record of assisting members in a variety of areas related to industry and business development. The mission of “helping members’ businesses succeed and prosper” is steeped in history and first grew out of a need for consistency and community among racing industry members.In the early years, as the industry grew, specifications remained a challenge. It became clear that a partnership was needed for manufacturers. Regulations were necessary in order to keep moving forward, but the manufacturers needed to organize. Discussions began on how to create specifications and legitimize products and, on March 26, 1963, the Speed Equipment Manufacturers Association (SEMA) was formed in response.
SEMA News—May 2015

BUSINESS

Walk a Mile in Your Customer’s Shoes

“You’ll never truly understand another person until you’ve walked a mile in his shoes.” So true. Taking the time to really understand your customers’ needs—from their perspective—can pay big dividends in goodwill and lasting, productive relationships.For example, ask any retailer who is trying to grow his business online what he needs most from you, and the topic of rich product data will be front of mind.
SEMA News—May 2015

SEMA DATA CO-OP

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