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Driving Sales with Higher-Quality Product Data

Stuff CEOs and Sales Managers Really Need to KnowThink about the last time you personally went to the web to research a potential purchase—and remember that, according to the latest Google research, more than 77% of potential buyers of our products do just that. What were the things that led you to a particular product, brand or even place to buy?
SEMA News—March 2015

SEMA DATA CO-OP

Tips for Success From Talented Young Builders

Members of the Hot Rod Industry Alliance (HRIA) often discuss how to engage the next generation, but sometimes a single individual can be the catalyst. A few up-and-coming builders recently reflected on the lessons they’ve learned so far and confirmed what HRIA members have been saying for years: community-building is a huge priority.Randy Bolin is an independent builder from Jonesboro, Arkansas. His father, a metal fabricator, was the first to spark his interest in building vehicles, but many other mentors have also...
SEMA Member News—March/April 2015 

Tips for Success From Talented Young Builders<

Enhance Your Speed to Market With the SDC and SEMASearch.com

Speed to market for new products has been the bane of our industry since its beginning, and it’s an all too familiar story. Hard-earned money is spent on product research and development, WDs stock the shelves and then things just seem to slow down, often leaving new products laying on the shelves for weeks or months waiting to be “discovered.” Even in today’s digital age, we just can’t seem to get everything in sync to provide a seamless path of information from product inception to the warehouse shelves to the reseller and consumer… until now.About 18 months ago, the SEMA Data Co-op launched its online Product Information Management System, a data-management interface that equips a manufacturer to load product data into the system directly, automatically validates that data to industry standards and...
SEMA News—February 2015

SEMA DATA CO-OP

Global Media Awards

Winners Announced at the SEMA Show International Happy HourNearly 160 SEMA Show exhibitors were notified on Wednesday morning of the recent 2014 SEMA Show that one or more of their products were Global Media Award winners. Twenty-six international journalists sitting on an elite panel from 15 countries chose the products. Receiving three Global Media Awards was “probably the biggest highlight out of a week full of highlights for WipeNew,” commented first-time SEMA Show exhibitor Wipe New’s Vice President Nick Naylor.
SEMA News—February 2015

INTERNATIONAL

Securing the Cloud

Key Contract ProvisionsWhile untold numbers of businesses are saving money by moving to the cloud, IT experts say that these companies need to ensure that their cloud contracts include ironclad security protections or they’ll suffer an uncertain future.“Look at the news on any given day,” said Ron Zalkind, chief technology officer at CloudLock, a service provider that helps companies secure public cloud accounts, such as Google Apps and Sales Force. “You’ll clearly see that the number of risks and data breaches is accelerating.” Moreover, getting from “uncertainty” to “protected” can be more difficult than you might expect, given that many providers of cloud services are reluctant to put their security assurances in writing.
SEMA News—February 2015

INTERNET

Rich Barsamian SEMA Person of the Year

Over the course of his career, Rich Barsamian has forged an impressive list of accomplishments while working for some of the industry’s most recognized companies, including Grant, Edelbrock, GT Performance Products and Advanced Clutch Technology. Along the way, he has also served on SEMA select committees for the Young Executive Network (YEN), the Motorsports Parts Manufacturer Council (MPMC), the Hot Rod Industry Alliance (HRIA) and the SEMA Scholarship Committee.
SEMA News—February 2015

PEOPLE

Wild Outdoor Headers

Hot Rod magazine’s LeRoi Smith took this photo in the spring of 1963 outside of Barr’s Muffler Shop in Studio City, California, for an article on building a cost-effective exhaust system for an Olds-powered hot-rod roadster. That’s Bobby Barr in the foreground talking to Jerry Eames by the tube bender. This photo is an outtake from the shoot; in the photo that appeared in the magazine, Barr and Eames are far more intent on their work. According to Smith, the whole exhaust system—the open headers plus cut-outs to glasspack-filled pipes running under the car—cost just $150.
SEMA News—February 2015

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archive

Fast Facts

Breaking news from SEMA member companies, including Wes-Coast Marketing, Truck Accessories Group, Air Lift Co., VP Racing Fuels, Challenger Lifts and more.
SEMA News—February 2015

Fast Facts

INDUSTRY NEWS

Not Too Early to Reserve Space for the 2015 SEMA ShowManufacturers looking to get a jump on planning for 2015 can reserve booth space for next year’s SEMA Show at...6th Annual Collector Car Appreciation Day to Be Celebrated July 10SEMA’s Automotive Restoration Market Organization and Hot Rod Industry Alliance have announced that the next Collector Car Appreciation Day will be celebrated on July 10, 2015.
SEMA News—February 2015

EVENTS

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