Aftermarket Business

The Senter of it All

Louis SenterThere are names synonymous with automotive performance: Iskenderian, Edelbrock, Hilborn, Weiand. Those who know Louis Senter and understand his achievements in performance and the automotive aftermarket rank him right up there with those other pioneers. Yet his isn’t the same kind of household name in this industry. That’s because when Louis and his brother Sol took on Jack Andrews as a partner in their new Los Angeles speed shop in the mid ’40s, they named it Ansen Engineering, a combination of the principles’ last names.

Retail Spotlight: Bert’s Mega Mall

Bert's Mega MallLocated in Covina, California, Bert’s Mega Mall has a celebrated reputation as the nation’s largest powersports super store. Originally a bicycle retailer, it was bought in 1958 by Ed Seidner, who kept the Bert’s name because he couldn’t afford to change the signage and business cards at the time. Soon Seidner was adding motorcycles to his inventory, becoming one of California’s first Yamaha franchises.

Required Reading

Required ReadingAlthough it’s likely that the industry is feeling the SEMA crunch and busy preparing for the Show, it’s important to stay up-to-date and in-the-know about what to expect at the upcoming event. Be sure to carve time out of your day to read what’s happening. Identifying your “must-read” publications will help you be more efficient with your time. As with all SEMA publications, this magazine will be packed-full with Show-related news.

SEMA Pays Tribute to the Hobby

Collector Car Appreciation DayOn July 10, 2015, SEMA members joined with car clubs and thousands of enthusiasts to celebrate the sixth annual Collector Car Appreciation Day (CCAD). A wide range of official events was held in the United States, Canada and France to commemorate the day, designated by SEMA-requested U.S. Senate Resolution 196 (S. Res. 196), sponsored by Sen. Richard Burr (R-NC) and Sen. Jon Tester (D-MT).

Fast Facts

Industry news from SEMA-member companies, including Mitchell 1, Kahn Media Inc., Meyer Distributing, RTM Productions, Premier Performance Products and more.


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