Aftermarket Business

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New Digital Tools to Capture the Best Talent

With the job market the best it’s been for job seekers in 15 years, digital-recruiting toolmakers are serving up even better solutions to ensure that companies can capture the best of the talent. The new tools come at an opportune time, given that the economy appears poised for continued healthy growth.

SEMA News—October 2015


Directory of Data Innovators

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

SEMA News—October 2015

Directory of Data innovators

2015 SEMA Market Report

Each year, SEMA’s research department produces a report that explores the automotive specialty-equipment market. The report examines the size of the market while also looking at different product segments, vehicle niches and sales trends. For more than 20 years, the report has been compiled based on data culled from industry manufacturers, providing an outward view of what their businesses are selling. For the first time, the research team has now added an element based on consumer feedback. The goal of the 2015 SEMA Market Report (available free to association members at is to provide member companies with comprehensive information they can use to help their businesses.

SEMA News—October 2015


2015 New Products Preview

For buyers, the SEMA Show is all about finding the latest and greatest innovations in the automotive sphere. The best place to start looking is the New Products Showcase, where exhibitors display their latest offerings in one place. This year, the New Products Showcase will be located in the Skybridge between the Central and South Halls.

SEMA News—October 2015


Budget Time Approaching? Plan Your Data Management Strategy Now!

As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

SEMA News—October 2015


The Senter of it All

There are names synonymous with automotive performance: Iskenderian, Edelbrock, Hilborn, Weiand. Those who know Louis Senter and understand his achievements in performance and the automotive aftermarket rank him right up there with those other pioneers. Yet his isn’t the same kind of household name in this industry. That’s because when Louis and his brother Sol took on Jack Andrews as a partner in their new Los Angeles speed shop in the mid ’40s, they named it Ansen Engineering, a combination of the principles’ last names.

SEMA News—October 2015


Recognizing and Supporting the Future of the Industry

The SEMA Memorial Scholarship Fund has awarded $150,000 to 58 individuals this year. This includes 45 SEMA scholarships presented to current students, and 13 loan-forgiveness awards presented to employees of SEMA-member companies. On behalf of the industry, we offer congratulations and continued success to the following award winners.

SEMA News—October 2015


Retail Spotlight: Bert’s Mega Mall

Located in Covina, California, Bert’s Mega Mall has a celebrated reputation as the nation’s largest powersports super store. Originally a bicycle retailer, it was bought in 1958 by Ed Seidner, who kept the Bert’s name because he couldn’t afford to change the signage and business cards at the time. Soon Seidner was adding motorcycles to his inventory, becoming one of California’s first Yamaha franchises.

SEMA News—October 2015


Required Reading

Although it’s likely that the industry is feeling the SEMA crunch and busy preparing for the Show, it’s important to stay up-to-date and in-the-know about what to expect at the upcoming event. Be sure to carve time out of your day to read what’s happening. Identifying your “must-read” publications will help you be more efficient with your time. As with all SEMA publications, this magazine will be packed-full with Show-related news.

SEMA News—October 2015


Educating Yourself at the SEMA Show

Known worldwide as the specialty-equipment industry’s premiere trade event where business gets done, the annual SEMA Show is more than a week-long extravaganza of hot aftermarket products, customized vehicles and industry networking. It’s also heavy on learning opportunities.

SEMA News—October 2015


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