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Media Methodology

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing.

SEMA News—July 2011

Media Methodology

Five Tips for Seeing (and Properly Evaluating) Return on Investment

Motorsports Marketing

It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports.

SEMA News - December 2009

By Dan Frio

Capitalizing on Opportunity


Tire-smoking action and total disregard for slip angle make Formula Drift one of the most popular spectator motorsports with young enthusiasts. Courtesy Formula Drift  

Online Advertising: Text Ads Still Work Best

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Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according to an October 2008 survey by iPerceptions ( The market research company found that 25% of website visitors are more likely to click on a text-only ad when they visit a website—a preference that beat out every other ad format.

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