Equipment Market Association (SEMA), the authoritative source for research,
data, trends and market growth information for the specialty auto parts
industry, released the results of a new study entitled "Influence of
Accessories on New Vehicle Sales." Key findings are that accessories influence
more than 1 million new vehicle sales each year, help reinforce customer
satisfaction, and can substantially increase sales at the dealership
level. In addition, the study shows that accessorization can influence
new car shoppers to choose vehicle platforms that are accessory-friendly, even
influencing those who do not actually accessorize their vehicle.
About this product:
A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.
The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence.