2010 SEMA Show Education Days

Publications Help Auto Dealers Succeed

It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

Digital Assets? I Thought They Were Pictures.” Selling More by Showing More Through Imaging Best Practices

About this product:

November 3, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Luanne Brown, eTool Developers LLC; Scott O'Toole, RPM Data Services LLC; Ted Kelley, Activant; Patrick Weilmeier, Visual SKUs
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Web sellers know a picture in not just worth a thousand words, it means more sales.  This seminar will cover help you understand the value of shared digital assets (images, diagrams, audio/video, schematics, etc) and how they enhance sales. Additionally it will expose you to the industry standards for sharing digital assets and how compliance with them can open doors with chain stores and web sellers.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

Getting Your Data House in Order, Part II: Product Attribute Data -The Path to Profits - Data 201

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November 1, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Scott O'Toole, RPM Data Services LLC
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

The industry is using standardized data to increased sales, lower returns and improved product exposure. In this session we’ll focus on how using the standardized product format PIES allows everyone to sell more parts!  We will cover the basics and also more advanced areas of PIES including: The essential pieces of product information required today including Digital Assets; The importance of information quality and accuracy. Real-life examples that show how bad information can cause problems, including legal issues and recent NAFTA changes for 2010: Methods to populate and share data; Why so companies have already adopted data standards—and the benefits they have gained.

In easy to understand language, this presentation will demonstrate how to format and manage product information required by today’s distribution channel.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

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Telephone Techniques: Turning Calls Into Sales

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November 4, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Nancy Friedman, The Telephone Doctor
Track: Customer Service & Sales Solutions

A dynamic SALES program for the seasoned or novice person. This program covers both counter training and phone sales for inbound and outbound calls. Every telephone call is a business opportunity and how we treat that call is worth hundreds of dollars. How much business are we losing due to poor sales skills? UNTOLD millions! Nancy Friedman, The Telephone Doctor, presents “Sales Skills from A to Z.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

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Do Your Customers Love You?

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November 4, 2010 – 3:00 p.m. - 4:00 p.m.
Presented by: Mark Beaton, MBA Dealer Services
Track: Customer Service & Sales Solutions

How does your customer service rate? Surveys show that more consumers than ever are fed up with bad service! And when they receive bad service, either real or perceived, they limit their spending or go someplace else. Learn the difference between the customer’s needs and expectations and how to form business processes and personal behaviors around those needs and expectations. Learn the impact of having consistent work practices and added-value items that can be included. Understand the impact attitude has on customer loyalty and future sales.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

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Social Media Tactics You Can’t Afford to Miss, Powered by the SEMA Businesswomens Network (SBN)

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November 2, 2010 – 9:30 a.m. - 10:30 a.m.
Presented by: Matt Bailey, SiteLogic Online Marketing
Track: Online Marketing

Involvement in social networks is vital to build and protect your brand name. However, finding the time to invest in hundreds of social sites can be a daunting and consuming task. How can a company develop a social network without wasting time? More importantly, how can building a social network impact profits in this global economy? And which social networks are better to build? Matt provides clear instructions by first defining social networks. Then the session will work through the expectations and realities of each type of social media and the projected investment in both time, money and resources. By providing international case studies as examples, attendees will be able to form a strategy that fits their message, resources and expectations.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

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6 Secrets to Viral Video Marketing

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November 3, 2010 – 3:00 p.m. - 4:00 p.m.
Presented by: The Martelli Brothers, Josh Martelli & Matt Martelli, Mad Media
Track: Online Marketing

By the year 2012 video marketing share in the US alone is expected to hit the 4 billion dollar mark. YouTube is now one of the largest search engines in the world. Video is a key marketing component for every business. This session will examine case studies of companies who have successfully integrated video into their marketing mix and what critical elements your company must consider when producing, posting and sharing video content.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

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Search Engine Optimization (SEO) & Link Building 101

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November 3, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Wil Reynolds, SEER Interactive
Track: Online Marketing

Solid link building can literally make or break a site with search engines. It can be the key to higher rankings. Learn the fundamentals of a solid link-building strategy that could help boost your rankings. Learn what strategies can be used to deal with negative information and the best ways to build a positive company image.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

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Reputation Management: How to Counter Negative Information

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November 2, 2010 – 3:00 p.m. - 4:00 p.m.
Presented by: Famous Rhodes, eBay Motors; Rainer Leeb, eBay Motors; Scott Wingo, Channel Advisor; Rob Einaudi, Car Domain; Raymond Lyle, Driving Revenue
Track: Online Marketing

Google the name of your company right now. See anything you don't like? With potential customers increasingly heading online to research products and services, bad reviews or complaints that turn up in a search can mean lost business. Learn what strategies can be used to deal with negative information and the best ways to build a positive company image.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

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Reaching the Masses: Selling on Online Marketplaces

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November 4, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Famous Rhodes, eBay Motors; Rainer Leeb, eBay Motors; Scott Wingo, Channel Advisor; Rob Einaudi, Car Domain; Raymond Lyle, Driving Revenue
Track: Online Marketing

Businesses are looking for new ways to sell more, reduce costs and reach more customers. This team of experts will explore what opportunities exist for the aftermarket using online marketplaces. Whether you're large or small, there is an opportunity for you to increase sales. Learn how you can dramatically reduce your inventory costs and connect with thousands of suppliers and sellers immediately.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

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