This year’s SEMA Show included a specially designed, purpose-built headquarters for the tire industry. A show within a show, the Global Tire Expo—Powered by Tire Industry Association (TIA) was created to focus attention on tire-industry innovations and opportunities. Judging by the positive reactions of all involved, the Expo concept turned out to be a great idea.
2010 SEMA Show
This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high-level awareness for the industry’s innovative and trendsetting new products.
Thousands tune in regularly to watch television hosts Matt Steele,
Bruno Massel, Kevin Byrd and Bryan Fuller modify cars and trucks on
national TV. The four experts will take viewers on an exclusive tour of
the 2010 SEMA Show in a SPEED TV special premiering Sunday, December
19, 2010, at 8:00 p.m. (EST).
The official 2010 SEMA Show Press Conference Schedule is now available.