2009 SEMA Show Education Days

A View From the Street: Hot Products for 2010

About this product:

November 3, 2009 - 1:00 p.m. - 2:00 p.m.
Presented by:

  • Famous Rhodes, eBay Motors      
  • Bryan Murphy, WHI       
  • David Berg, Activant    
  • Davang Shah, Google     
  • Robert Einaudi, CarDomain       
  • BJ Britwell, Armory Marketing

Track: Online Marketing, Sponsored by eBay

Learn what's selling! Industry experts discuss the top 10 products for 2010. Attendees will be provided with a comprehensive summary on the state of specialty-equipment online buyers and sellers. This seminar offers a clear understanding of the essential products retailers won’t want to start the New Year without. 

Download format in this product: MPEG Layer 3 Audio (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$9.95

Is Motorsports Marketing Worth It? How You Can Tell If You’re Making Money or Not in Motorsports?

About this product:

November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Moderator: Jim Skelly, SEMA
Panelists Include:

  • Bill Holland, Holland Communication
  • Karl Fredrickson, Speedway Illustrated   
  • Bill Floyd, Ride Tech/Air Ride Technologies   
  • Steve Wolcott, ProMedia   
  • Morgan Lucas, Lucs Oil & Top Fuel Driver
Track: Industry Trends & Forecasts

What happens when consumers want the latest technologies in their cars but don’t want to buy a new car to get them? What 12V technologies are meeting the needs of today’s portable enabled consumer? What factors really impact their buying decisions? How do retailers capitalize on the growing consumer desire for upgrading factory sound systems? By participating in this informative seminar, you will walk away with a better understand of the innovative 12volt products that will grow your business.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

TPMS Tire Repair Manufacturer Update

About this product:

November 5, 2009 - 2:00 p.m. - 3:00 p.m.
Presented by: Sean MacKinnon, Scot Holloway, Jocques Mouchet, Scott Krampitz
Track: Tires at Two

With tire shops across the country facing an ever-increasing amount of vehicles equipped with TPMS, the need has never been greater to have the most up-to-date and functional TPMS diagnostic and learn tools available to technicians. That’s why TIA has invited the top TPMS tool manufacturers to come and show you what their products can do, and how you can make your shops more productive and profitable.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Selling Against the Internet: Secrets of Successful Retailing

About this product:

November 5, 2009 – 11 a.m. - 12 p.m.
Presented by: Eddy Kay, Eddy Kay Group and Author of Retailers Amnesia
Track: Marketing

People do not like buying off the Internet, where they are unable to touch, feel and truly review a product. That’s why they ask you to match the price. They want the safety of a real store where they can examine the real product. Learn how to use this information to get the sale at your price.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Relate or Die: Communication and the Profit Motive

About this product:

November 5, 2009 – 1:00 p.m. - 2:00 p.m.
Moderated by: Mel Selway, P.A.R.T.S.*, Inc.
Panelists:
• Tom Wronkovich, BikeTown Harley-Davidson
• Rob Lytle, American Honda Motor Co., Inc.
• Karin Gelschus, PowerSports Business
• Galen Royer
Track: Customer Service & Sales Solutions

This seminar will delve into the critical need to relate to others and the consequences of failing to do so. Communication is key to relationship building. If you want to make more money, have happier customers and employees, don’t miss this entertaining and educational talk.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Make Some Noise

About this product:

November 5, 2009 – 9:30 a.m. – 10:30 a.m.
Presented by: Ken Schmidt, Professional Speaker and Former HD Director of Communications for Harley Davidson
Track: Marketing

The former director of communications for Harley-Davidson Motor Company, Ken Schmidt played an active role in one of the most celebrated turnarounds in corporate history. He is a frequent speaker to business groups and academic communities throughout the world. “How the people of Harley-Davidson were able to turn this great company around, as successfully as we did, makes for one of the best business stories of all time,” he says. His presentation, “Make Some Noise,” is a fascinating story of building an entirely new corporate culture, of rekindling relationships with customers, and reaching out to new ones in completely untraditional ways. After all he has accomplished, his philosophy of life and business has remained the same: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

DRIVING SAFE: ESC Systems and Aftermarket Performance

About this product:

November 5, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Paul Williamsen, Lexus College, Toyota Motor Sales, USA
• Ed Browalski, ACEC
• Kevin Kott, dSPACE, Inc.
• Tom Gillespe, Mechanical Simulation Corporation
• Michael Chetcuti, Quality Metalcraft & Principal, AEV
Track: Vehicle Technology Briefing SuperSessions

This seminar focuses on the challenges, solutions and opportunities associated with electronic stability control systems. Attendees will learn about active-passive safety systems combined with practical approaches for determining compatibility and compliance of aftermarket products with ESC systems and ways to assess the interaction between ESC and specific aftermarket products. The seminar will be highly interactive with the audience. A vehicle simulator will demonstrate the impact of specific aftermarket modifications on vehicle dynamics and FMVSS 126 compliance.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

How To Get Customers Off The Phone and Into Your Store

About this product:

November 5, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Eddy Kay, Eddy Kay Group and author of Retail Amnesia
Track: Customer Service & Sales Solutions

As retailers, we spend a fortune every year to make that phone ring. And then we fail to get the customer in the door. This seminar will teach you how to get them off the phone and into your store where you can sell them. You'll walk away knowing how to take control, sample questions to ask that will engage them in the buying process and, most importantly, get them to spend money with you!

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Formula for Email Success: The Essential of Email Marketing

About this product:

November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Michael Kelly, ClickMail Marketing
Track: Online Marketing, Sponsored by eBay

Do you have a 90% or better response rate to your e-mail inquiries? Do you dread cold calls? This program shows how to produce e-mails that get read and get action! The information is relevant for anyone who uses e-mail for business or personal communications. It is particularly effective for people in sales and provides the edge you need to increase sales without picking up the phone to make cold calls.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

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