What Has SEMA Done for You Lately?

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Annual Market Report Shows $33 Billion in Sales

In 2013, sales of automotive specialty-equipment products reached $33 billion—a 6.7% increase over the previous year, according to the 2014 SEMA Annual Market Report.

What People Are Saying About SEMA Ignited

The new SEMA Ignited event is generating a lot of buzz, with industry professionals and auto enthusiasts sharing their thoughts about the Friday-night attraction taking place immediately after the SEMA Show.

Prep Like a Pro for the 2014 SEMA Show—Free Webinar Next Week

On Wednesday, August 20, at 10:00 a.m. (PDT), Show Director Tom Gattuso will present a free comprehensive webinar that will guide exhibitors through everything from basic setup to little-known tips on getting the best return for your SEMA Show investment.

2014 SEMA Garage Open House Highlights

More than 700 professionals from around the specialty-equipment industry gathered July 17 at SEMA headquarters for the SEMA Garage Open House. Guests took an insider’s look at the Garage’s many capabilities and enjoyed an evening filled with great food and automotive excitement.

SEMA Announces New Friday-Night "SEMA Ignited" Attraction

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip.

Collector Car Appreciation Day Honored Worldwide

On July 11, 2014, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fifth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the special day.

SEMA Garage Open House Tonight!

More than 1,000 professionals from the specialty-equipment industry will celebrate at tonight’s Open House for the SEMA Garage – Industry Innovations Center in Diamond Bar, California. From 6:00 p.m.–9:00 p.m., guests will take tours of the garage’s installation center and product-development tools, while enjoying complimentary food, music and giveaways.

SEMA Installation Gala Next Friday—Get Your Tickets Now

Leaders and volunteers from the automotive accessories industry will be honored during the annual SEMA Installation Gala, Friday, July 18, at the Sheraton Fairplex Conference Center in Pomona, California.

PR Opportunities for SEMA Show Exhibitors

Displaying at the SEMA Show is a big investment; maximizing the opportunity requires a fair amount of thought and preparation. One important part of that preparation is to explore ways to get buyers and media to your booth. Fortunately, there are quite a few tried-and-true promotional tactics and opportunities that can make a big difference when it comes to directing traffic to your booth.

Toyota HiLux Measuring Opportunity Extended for Another Year

SEMA's International department has worked with the U.S. Environmental Protection Agency to gain approval for another a year-long waiver for members to measure and test fit products for the Toyota HiLux.

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