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$4 Gas Will Push Enthusiasts to Switch Cars, Cut Parts Spending

Four, it turns out, is the magic number.

That’s the amount, in dollars, that 72% of auto enthusiasts will have to start paying for a gallon of gas before seriously considering the purchase of an alternative fuel vehicle.

For Street Performance Fans, It's Not Only About Going Fast

Street performance isn't just about straightline speed anymore. Most enthusiasts today favor a balanced approach to power, handling and braking.

Pain at the Pump Won’t Deter Truck and SUV Enthusiasts

Truck and SUV enthusiasts remain unfazed by gas prices, according to a survey of truck, off-road and SUV enthusiasts at the 2009 SEMA Show. Most surveyed said they were "not at all likely" to get rid of their big vehicle even if gas prices rise.

Consumer Demand Index: Consumers Target Midsize and Compacts Most for Modifying

The February version of SEMA’s Consumer Demand Index is now available at The index this month rose to 35, up four points from January 2010. Overall, 9% of respondents indicated that they have plans to purchase specialty-equipment products sometime in the next three months.

Consumer Demand Rises for Off-Road Products

The January 2010 SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) is now available for download at

More Than 500 Enthusiasts Spread Top Trends from 2009 SEMA Show

SEMA and Ford coordinated on the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show, asking more than 500 enthusiasts to report on interesting products and trends to social media sites like Facebook and Twitter.

Majority of Industry Manufacturers, Distributors and Retailers Forecast Flat Sales

Forty-one percent of manufacturers and 44% of retailers expect business to stay flat in 2010, compard with the same period last year.

Top Tire and Wheel Industry Trends for 2010

No single element can change a car or truck's look like a set of wheels and tires, which makes it the first purchase for many enthusiasts. Learn more about changing trends in rolling stock for this year.

2011 Mustang Gets a 5.0-Liter Dose of Old-School

Ford plans to re-introduce its 5.0L V8 in the 2011 Mustang GT, offering an update to the iconic engine with increased horsepower and fuel economy.

SEMA Report: Manufacturers Optimistic, Retailers Cautious Headed Into 2010

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. Three reports are available, one each for manufacturers, WDs and retailers.
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